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Richa Maheshwari, The Economic Times\n<\/i><\/p>\n
Richa Maheshwari, The Economic Times
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Bengaluru, 8 May 2016<\/i><\/p>\n
![\"\"](\"..\/images\/snapdeal-ties-up-with-urbanclap-to-offer-personal-services-on-its-android-app.jpg\")
Ecommerce\nplatform Snapdeal has integrated UrbanClap inventory in its Android\nmobile application to launch a personal services category, which will\nhelp consumers book services ranging from beauty services at home to\nwedding photographers.
Anand Chandrasekaran, chief product\nofficer at Snapdeal, tweeted on Sunday: “Urbanclap 80+ services live on\nSnapdeal android app, joining Zomato, redBus, Cleartrip and\nFreecharge.”
In March, Snapdeal had launched a pilot programme\nunder which it tied up with Redbus, Zomato and Cleartrip, allowing\ncustomers to book bus tickets, flight tickets, hotel tickets and food\ndirectly on the application. UrbanClap is a mobile marketplace for\nservices ranging from house cleaning and plumbing to yoga training,\nbeauty care and interior designing.
Such associations give\ncompanies like UrbanClap, Cleartrip, Zomato and redBus access to\nSnapdeal’s user base. Snapdeal gets a commission for each booking made\nthrough its platform.
Since personal service is a high\nfrequency category, the tie-ups will also help Snapdeal increase the\nnumber of transactions on the platform. Air ticket bookings launched\nthrough Cleartrip is a large gross merchandise value (GMV) category,\nwhile food ordering through Zomato is a high-frequency category.
“Horizontals\nare looking at monetising their user base with a focus on GMV and\nrepeat use cases. As funding environment becomes tougher, growth in\nthese metrics will stand out,” a Snapdeal investor had said in March,\nrequesting anonymity.
Recently, the Delhi-based ecommerce\ncompany tied up also with real estate developers such as TVS Emerald,\nProvident Housing and Runwal Group to launch real estate and financial\nservices on its website.
The commissions received on such\ntransactions are not clear. GMV is the overall sales by merchants on an\necommerce platform, without factoring in discounts, out of which an\netailer gets 5-20% as margin on an average.
According\nto experts, ecommerce players are experimenting ways to monetise\ntraffic through fewer cost-intensive models. “These are\nservice-oriented offerings, which won’t take up any extra cost in terms\nof physical space or logistics and, hence, these players will make a\nbetter margin out of it,” said Devangshu Dutta, CEO at retail\nconsultancy firm Third Eyesight. <\/span>
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