{"id":4391,"date":"2022-01-10T09:48:00","date_gmt":"2022-01-10T09:48:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=4391"},"modified":"2023-09-28T19:49:34","modified_gmt":"2023-09-28T14:19:34","slug":"game-of-toys","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/game-of-toys\/","title":{"rendered":"Game of toys"},"content":{"rendered":"\n<p>Written By <a href=\"https:\/\/www.financialexpress.com\/author\/vaishnavi-gupta\/\" target=\"_blank\" rel=\"noopener\">Vaishnavi Gupta<\/a><\/p>\n\n\n<p><i>UAE-based Tablez has launched a kids\u2019 super store in India<\/i><\/p>\n<div class=\"row\"><div class=\"col-sm-6\"><img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/10\/House-of-Toys-1.png\" class=\"img-fluid lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/div>\n<div class=\"col-sm-6\"><p>Tablez, the retail arm of UAE-based LuLu Group, has launched its kids\u2019 super store House of Toys in India. Tablez has been around in the country as the master franchisee of brands such as Desigual, Build-A-Bear, Go Sport, Yoyoso, Cold Stone Creamery, and Galito\u2019s. The toy market in India, currently pegged at $1 billion, is estimated to double in size by 2025, according to a FICCI-KPMG report.<\/p>\n\n<p><b>All stacked up<\/b><\/p><\/div><\/div>\n\n\n<p>The first House of Toys store was unveiled at Global Malls, Bengaluru, in December, 2021. The store offers more than 20,000 products, from feeding bottles, strollers, and bathtubs, to wearable tech, remote-controlled toys, and stationery. Spread across 5,100 sq ft, the store also houses the Build-a-Bear shop, where kids can make their own soft toys. \u201cWe have toys starting from Rs 30, going up to Rs 30,000 in our assortment. We have 3,000 toys in the value segment of below Rs 500,\u201d says Adeeb Ahamed, managing director, Tablez.<\/p>\n\n<p>House of Toys aims to open 12-15 stores by the end of this year, initially in South India, and metros, followed by tier I cities and beyond. Tablez also plans to rebrand at least 10 Toys\u201cR\u201dUs stores in India to House of Toys in the second half of this year. The store\u2019s products are available on Tablez\u2019s own e-commerce platform, and will soon be listed on third-party marketplaces like Amazon and Flipkart. \u201cHouse of Toys has potential to be one of the top revenue contributors of Tablez,\u201d Ahamed says.<\/p>\n\n<p>Tablez has been consolidating its presence in the Indian market lately. Last year, Tablez launched Yoyoso\u2019s seventh outlet in India, and opened another outlet, its 33rd, of American ice cream brand Cold Stone Creamery, both in Kerala. Further, it has earmarked an investment of Rs 100 crore for the expansion of sportswear store Go Sport. Fashion brand Desigual, which caters to women in the 25-45 age group, is now present on Tata CLiQ Luxury, and will soon make inroads into Mumbai and Bengaluru, followed by Chandigarh and Hyderabad.<\/p>\n\n<p>Presently, Tablez operates 80 brand stores in India; it plans to take this number to 250 over the next five years.<\/p>\n\n<p><b>Playing smart<\/b><\/p>\n\n<p>Given that more than a quarter of India\u2019s population is under 15 years of age, intuitively, it makes for a \u201cgreat market for toys,\u201d says Devangshu Dutta, founder, Third Eyesight. He says upper-income households with fewer children tend to buy more toys, games and learning aids, especially since children have been much more confined to the home environment in recent years.<\/p>\n\n<p>According to Angshuman Bhattacharya, partner and sector leader (consumer products &amp; retail), EY India, the growth of this market has been driven by improved availability and penetration of branded toys, upgradation from manual to automated toys, and improved awareness and availability brought about by e-commerce.<\/p>\n\n<p>However, any kids category, whether apparel or toys, has been a difficult model to crack, owing to factors such as low SKU proliferation, and difficulty in inventory management, says Bhattacharya.<\/p>\n\n<p>To stand out in the market, analysts say, brands need to create an authoritative and diverse product mix, which, in turn, requires a relatively large store footprint in high-visibility high-footfall locations. \u201cThe stock turnover is also slower than many other product categories, so merchandising and replenishment strategies need to be really smart. Branded merchandise offers lower margins, so private labels and unique products are necessary to add to the margin mix,\u201d Dutta notes.<\/p>\n\n<p>Deeply understanding a store\u2019s catchment, so that consumer engagement can be kept high through the year \u2014 rather than being limited to local celebratory peaks and holidays \u2014 could be a useful strategy, say analysts.<\/p>\n\n<p>Source: <a href=\"https:\/\/www.financialexpress.com\/brandwagon\/game-of-toys\/\" target=\"_blank\" rel=\"noopener\">financialexpress<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written By Vaishnavi Gupta UAE-based Tablez has launched a kids\u2019 super store in India Tablez, the retail arm of UAE-based LuLu Group, has launched its kids\u2019 super store House of Toys in India. Tablez has been around in the country as the master franchisee of brands such as Desigual, Build-A-Bear, Go Sport, Yoyoso, Cold Stone [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,212,60,3,43,46],"tags":[52,146,276,59,190,191,69,119,120,166,65,202,204,489,301],"class_list":["post-4391","post","type-post","status-publish","format-standard","hentry","category-branding","category-consumer","category-india","category-press-quotes","category-retail","category-strategy","tag-branding","tag-fdi","tag-foreign-investment","tag-india","tag-india-entry-strategy","tag-indian-market","tag-indian-retail-sector","tag-market-segments","tag-marketing","tag-modern-retail","tag-retail","tag-retail-boom","tag-retail-revolution","tag-retailer","tag-retailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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