{"id":4525,"date":"2020-09-25T10:21:00","date_gmt":"2020-09-25T10:21:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=4525"},"modified":"2022-11-02T12:30:42","modified_gmt":"2022-11-02T12:30:42","slug":"filling-up-the-cart-with-korean-labels","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/filling-up-the-cart-with-korean-labels\/","title":{"rendered":"Filling up the cart with Korean labels"},"content":{"rendered":"\n<p>Written By <a href=\"https:\/\/www.thehindubusinessline.com\/profile\/author\/Chitra-Narayanan-9537\/\" target=\"_blank\" rel=\"noopener\">CHITRA NARAYANAN<\/a><\/p>\n\n<p>The sentiment against Chinese products is helping retailers of Korean products in India<\/p>\n<div class=\"row\"><div class=\"col-sm-6\"><img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/10\/BL25KorikartWebsite-image2.jpg\" class=\"img-fluid lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/div>\n<div class=\"col-sm-6\"><p>Tech and media policy professional Prasanto Kumar Roy\u2019s go-to bakeries in Gurgaon are the Korean ones \u2013 especially Sibang and Sonya in South Point mall.<\/p>\n\n<p>He says his favourite dessert is Bingsu, a Korean milk and shaved ice sorbet. Roy also often picks up Korean food items from specialty retail stores in Gurgaon.<\/p>\n\n<p>He is not alone. Korean products \u2013 from food to cosmetics and toys \u2013 are inexorably finding their way into the shopping carts of Indians. So much so that a year-and-a-half ago, See Young-Doo, a South Korean who has made India his home since 2004, launched Korikart, an e-commerce store stocking Korean products. It has four lakh users.<\/p><\/div><\/div>\n\n<p>\u201cOver 90 per cent of them are Indians,\u201d says the Korikart founder. After K-pop, K-drama, and K-food, it is now K-beauty that is really being loved by Indians, he says. And while vocal for local may be trending, Young-Doo says the sentiments against China that spurred this movement has helped Korikart, as customers are picking up Korean products instead.<\/p>\n\n<p><b>Toy sales spike<\/b><\/p>\n\n<p>For instance, he says in recent months, there has been a spike in sales of toy products on the Korikart site. Beauty brands such as Innisfree and foods such as Ramen noodles continue to do well.<\/p>\n\n<p>The trend is not limited to Korean products alone. Across Delhi NCR, there are now stores stocking Japanese products exclusively or shops that sell Thai and Japanese labels.<\/p>\n\n<p>On Nykaa, there are over 1,100 Korean beauty products, and it is a category in itself. Similarly, on Ubuy India, you can pick up a plethora of food products from sauces to condiments to noodles from Thailand, in addition to toys, bags and fashion items.<p>\n\n<p>Gone are those days when expats had to trudge to INA market to get their favourite Thai or exotic ingredient.<p>\n\n<p>\u201cThis was a trend waiting to happen,\u201d says Devangshu Dutta, CEO of Third Eyesight, a consultancy for retail.<p>\n\n<p>He says back in 2004 when the Japanese and Korean companies had started arriving in huge numbers, he had forecast this was a retail opportunity.<\/p>\n\n\n\n<p>Source: <a href=\"https:\/\/www.thehindubusinessline.com\/companies\/filling-up-the-cart-with-korean-labels\/article32696509.ece\" target=\"_blank\" rel=\"noopener\">thehindubusinessline<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Written By CHITRA NARAYANAN The sentiment against Chinese products is helping retailers of Korean products in India Tech and media policy professional Prasanto Kumar Roy\u2019s go-to bakeries in Gurgaon are the Korean ones \u2013 especially Sibang and Sonya in South Point mall. He says his favourite dessert is Bingsu, a Korean milk and shaved ice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-4525","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Filling up the cart with Korean labels - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/filling-up-the-cart-with-korean-labels\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Filling up the cart with Korean labels - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Written By CHITRA NARAYANAN The sentiment against Chinese products is helping retailers of Korean products in India Tech and media policy professional Prasanto Kumar Roy\u2019s go-to bakeries in Gurgaon are the Korean ones \u2013 especially Sibang and Sonya in South Point mall. 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