{"id":5442,"date":"2019-11-18T10:18:00","date_gmt":"2019-11-18T10:18:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=5442"},"modified":"2022-11-10T10:21:38","modified_gmt":"2022-11-10T10:21:38","slug":"raymond-bets-big-on-small-towns","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/raymond-bets-big-on-small-towns\/","title":{"rendered":"Raymond bets big on small towns"},"content":{"rendered":"\n<p><i>By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format \u2014 The Mini Raymond Shop.<\/i><\/p>\n<p>Written By Venkata Susmita Biswas<\/p>\n\n<div class=\"row\"><div class=\"col-sm-6\">\n<img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/Raymond-1.webp\" class=\"img-fluid lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n<p>Merchandising in the smaller stores will veer towards affordable price points.<\/p>\n<\/div>\n<div class=\"col-sm-6\">\n<p>Raymond recently demerged its lifestyle business comprising branded apparel, branded textile and garmenting from its other businesses namely, FMCG, realty, auto components, and tools and hardware, to \u201cunlock the potential of its textile and apparel business\u201d.<\/p>\n\n<p>The company has been trying to make the nearly-100-year-old brand more relevant to younger consumers. Apart from launching a ready-to-wear range, shoes, accessories and a premium service called Raymond Made to Measure over the last five years, Raymond has recently added ethnic wear and athleisure to its offerings.<\/p>\n<\/div><\/div>\n\n<p><b>Going places<\/b><\/p>\n<p>The company has been rapidly expanding its retail footprint, claiming to open \u201cnearly one store a day\u201d. \u201cWe have doubled our retail footprint in the last five years, going from just 750 stores in 2014 to 1,500 stores today,\u201d says Sanjay Behl, CEO \u2013 lifestyle business, Raymond.<\/p>\n\n<p>Source: <a href=\"\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format \u2014 The Mini Raymond Shop. Written By Venkata Susmita Biswas Merchandising in the smaller stores will veer towards affordable price points. Raymond recently [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5442","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raymond bets big on small towns - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/raymond-bets-big-on-small-towns\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raymond bets big on small towns - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format \u2014 The Mini Raymond Shop. Written By Venkata Susmita Biswas Merchandising in the smaller stores will veer towards affordable price points. 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