{"id":5497,"date":"2019-09-02T06:06:00","date_gmt":"2019-09-02T06:06:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=5497"},"modified":"2022-11-11T06:11:50","modified_gmt":"2022-11-11T06:11:50","slug":"is-your-cart-festive-ready","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/is-your-cart-festive-ready\/","title":{"rendered":"Is your cart festive-ready?"},"content":{"rendered":"\n<p>According to a report published by RedSeer Consulting, the e-commerce industry witnessed a 64% year-on-year growth to reach $2.3 billion worth of sales (GMV) between the five festive days last year.<\/p>\n\n<p>Hindustan Times<\/p>\n\n<div class=\"row\"><div class=\"col-sm-6\">\n<img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/f7f1a00c-cd56-11e9-8e3f-6f5f9fecffe4.jpg\" class=\"img-fluid lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n<p>E-commerce websites provide heavy discounts to make the most of the festival momentum.(Reuters Photo)<\/p>\n<\/div>\n<div class=\"col-sm-6\">\n<p>Jamshedpur-based Nilanjana Ghosh, 26, who is pursuing a fellowship, likes to buy her regular items whenever she is able to crack the cheapest deal. She generally keeps items such as electronics, books, household requirements, art and craft, interior decoration and costly cosmetics for festive seasons. Apart from these, Ghosh regularly purchases clothes during the Diwali and Durga Puja festive sales. She spends at least \u20b95,000 a year on clothes, and during other festive sales, she spends \u20b92,000 on an average. \u201cEven for bulk purchases, I wait for festive seasons,\u201d she said.<\/p>\n\n<p>In the upcoming season, Ghosh is planning to buy a mobile phone or a tablet and a bookshelf which might cost her \u20b915,000 or more, although this is a one-off expense. \u201cI also try cutting some corners by effectively using coupons, wallet balance and points,\u201d said Ghosh.<\/p>\n<\/div><\/div>\n<p>Ghosh is not the only one when it comes to stalling expensive electronic purchases for festive seasons. Gone are the days when you would have to wait for months together to give yourself a chance to loosen the purse strings. This is visible in numbers too. According to a report published by RedSeer Consulting, the e-commerce industry witnessed a 64% year-on-year growth to reach $2.3 billion worth of sales (gross merchandise value (GMV)) between the five festive days last year \u2013 October 9-14 \u2013 and around 55% of the total GMV was mobiles, 23% was electronics, 14% was fashion and 8% were other products.<\/p>\n\n\n<p>Mostly, people wait for festive sales only when the purchase is not urgent. \u201cGenerally, I don\u2019t stall for online festivals unless I\u2019m purchasing items which are not immediately required. Mostly, purchase of high-priced gadgets (mobiles, tablets, etc) or inessential items (board games, etc) are stalled,\u201d said Bengaluru-based Pranjal Paul, 26, who work as a business development lead for a cleantech company.<\/p>\n\n<p>When it comes to timing the purchase of clothes, Paul believes the discount varies a lot depending on the type of clothing. \u201cI tend to buy more of jackets, blazers, t-shirts (which aren\u2019t absolutely required at that point but are guilty pleasures) during online festivals. But I shop for formals or jeans whenever I require,\u201d said Paul.<\/p>\n\n<p>Like Ghosh, Paul too, has stalled some electronic purchases for the upcoming festive season. \u201cThis year I\u2019ve bought a Bluetooth speaker, an online streaming device, a pair of earphones, couple of blazers and jackets. In the upcoming online festival, I am planning to buy an I-pad and related accessories,\u201d he added.<\/p>\n\n<p>However, Paul admits having overspent and falling prey to these lucrative offers. While he spends around \u20b93,000 to \u20b94,000 during festive offers, the number has shot up by thousands with a lot of over-spending in the past. \u201cThe portable Bluetooth speaker for instance, was a guilty pleasure, because I had a speaker and it was not essential to buy a new one at all,\u201d said Paul.<\/p>\n\n<p>Reasons for heavy discounts vary. \u201cE-commerce websites try to make the most of the festival momentum to gain more traffic or they may have over-ordered inventory that they may want to clear,\u201d said Devangshu Dutta, founder, Third Eyesight, a retail and consumer goods consulting firm. Reasons for heavy discounting can also depend on the state of the economy.<\/p>\n\n<p>\u201cCurrently the automobile sector is not doing well. So a lot of the related products are witnessing sluggish sales and companies are trying to use heavy discounting to clear the inventory,\u201d said Dutta.<\/p>\n\n<p>It is easier and faster to surf through websites and find the best deal whereas when it comes to something like white shirts, there is more than one variety available so it is difficult to know if you are being over-charged. \u201cThe only way you can play smart is by being able to differentiate between what you need and what you want,\u201d said Dutta.<\/p>\n\n<p>Source: <a href=\"https:\/\/www.hindustantimes.com\/business-news\/is-your-cart-festive-ready\/story-csuDkoByNSPQwncrpb8KCI.html\" target=\"_blank\" rel=\"noopener\">hindustantimes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a report published by RedSeer Consulting, the e-commerce industry witnessed a 64% year-on-year growth to reach $2.3 billion worth of sales (GMV) between the five festive days last year. Hindustan Times E-commerce websites provide heavy discounts to make the most of the festival momentum.(Reuters Photo) Jamshedpur-based Nilanjana Ghosh, 26, who is pursuing a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5497","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is your cart festive-ready? - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/is-your-cart-festive-ready\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is your cart festive-ready? - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"According to a report published by RedSeer Consulting, the e-commerce industry witnessed a 64% year-on-year growth to reach $2.3 billion worth of sales (GMV) between the five festive days last year. Hindustan Times E-commerce websites provide heavy discounts to make the most of the festival momentum.(Reuters Photo) Jamshedpur-based Nilanjana Ghosh, 26, who is pursuing a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/is-your-cart-festive-ready\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-02T06:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T06:11:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/f7f1a00c-cd56-11e9-8e3f-6f5f9fecffe4.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/is-your-cart-festive-ready\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/is-your-cart-festive-ready\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Is your cart festive-ready?\",\"datePublished\":\"2019-09-02T06:06:00+00:00\",\"dateModified\":\"2022-11-11T06:11:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/is-your-cart-festive-ready\\\/\"},\"wordCount\":673,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/is-your-cart-festive-ready\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/f7f1a00c-cd56-11e9-8e3f-6f5f9fecffe4.jpg\",\"articleSection\":[\"Press Quotes\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/is-your-cart-festive-ready\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/is-your-cart-festive-ready\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/is-your-cart-festive-ready\\\/\",\"name\":\"Is your cart festive-ready? 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