Don\u2019t get so excited by the discount that you lost sight of the price.(iStock)<\/p>\n<\/div>\n
\n
How the sale calendar has changed (and why)<\/p>\n\n
The retail business was traditionally linked to the social calendar, so big discounts were offered around religious and cultural occasions (Diwali in India, Christmas in the West). The idea was to tap into the celebratory mood and encourage more buying in seasons of giving, when people were shopping anyway.<\/p>\n\n
As the retail industry grew, the business decided it would help to create demand at other times of year. Which is why some department store chains have sales and \u2018promotional offers\u2019 on at almost all times.<\/p>\n\n
In India, the single biggest driver of sale-season buying is the feeling of getting a \u2018great deal\u2019, says Devangshu Dutta, retail consultant and chief executive at the consultancy firm, Third Eyesight.<\/p>\n<\/div><\/div>\n
Outside of the festive demand cycle, but also sometimes within it, retailers play on this trigger by promoting \u2018one-time discounts on MRP\u2019 or package deals that encourage you to buy more than one of an item. It\u2019s a form of advertising that actually gets you to pay, in the end, often for something that wasn\u2019t selling to begin with.<\/p>\n\n
If you\u2019re looking to fill gaps in your wardrobe, now\u2019s the time. High street brands offer up to 70% off in end-of-season sales, three to four times a year, and the current monsoon sale season is now underway.<\/p>\n\n
There are two types of sale-season shoppers \u2014 the kind that barely notices a sale is on, and ends up paying full price (what a loser) instead of scanning the racks to get the best deal; and then there\u2019s the type that goes in with a battleplan. Be that type. Make a killing. Here are tips on how.<\/p>\n\n
DON\u2019T GO ALONE<\/b><\/p>\n\n
Take a trusted companion, but make sure it\u2019s someone who won\u2019t whine about the crowds, lose interest halfway or hijack a sweater you picked up first. Pick someone who will stand in the trial room line for you, no matter how serpentine. Or go in teams so that when someone is choosing and trying, others can get in line (don\u2019t forget to queue in advance at the cash counters too).<\/p>\n\n
Everything in life is easier with a list. Decide what you need (please don\u2019t forget that fast fashion is now one of the most polluting industries in the world, so do the species a favour and don\u2019t buy stuff you already have). A list will also keep you organised. Head to the appropriate racks. And, if shopping online, sort and add items to your cart in advance, so when sale starts all you need to do is click.<\/p>\n\n
DO NOT GET BLINDSIDED<\/b><\/p>\n\n
Don\u2019t get so excited by the discount that you lost sight of the price \u2014 it may be half off, but if it\u2019s still a Michael Kors bag way outside your budget, put it down. Also, don\u2019t take home something you don\u2019t really like, just because it\u2019s on offer at a \u2018never-before-never-again\u2019 price. If you don\u2019t like it at first glance, you\u2019re never. going. to like it.<\/p>\n\n
Do you really need a Bluetooth headset, or is it the dopamine talking? It might help to remember that sales are conducted to create a sense of need. So are you buying that dress because you have a slot in your wardrobe for it, or \u2018because it\u2019s your cousin\u2019s best friend\u2019s birthday in a few weeks\u2019 (which, we know, is code for, I just can\u2019t resist it right now).<\/p>\n\n\n
Source: hindustantimes<\/a><\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"Go with a battle plan, scan the racks to get the best deal. Make a killing. Here are tips on how. Written By Madhushree Ghosh Don\u2019t get so excited by the discount that you lost sight of the price.(iStock) How the sale calendar has changed (and why) The retail business was traditionally linked to the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5528","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"\n
How to ace sale season - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to ace sale season - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Go with a battle plan, scan the racks to get the best deal. Make a killing. Here are tips on how. Written By Madhushree Ghosh Don\u2019t get so excited by the discount that you lost sight of the price.(iStock) How the sale calendar has changed (and why) The retail business was traditionally linked to the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-20T06:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T07:04:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/80b67f9a-aa1e-11e9-bdb2-acd0277ecbef.webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"How to ace sale season\",\"datePublished\":\"2019-07-20T06:59:00+00:00\",\"dateModified\":\"2022-11-11T07:04:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/\"},\"wordCount\":637,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/80b67f9a-aa1e-11e9-bdb2-acd0277ecbef.webp\",\"articleSection\":[\"Press Quotes\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/\",\"name\":\"How to ace sale season - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/80b67f9a-aa1e-11e9-bdb2-acd0277ecbef.webp\",\"datePublished\":\"2019-07-20T06:59:00+00:00\",\"dateModified\":\"2022-11-11T07:04:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/80b67f9a-aa1e-11e9-bdb2-acd0277ecbef.webp\",\"contentUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/80b67f9a-aa1e-11e9-bdb2-acd0277ecbef.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/how-to-ace-sale-season\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to ace sale season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to ace sale season - Third Eyesight","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/","og_locale":"en_GB","og_type":"article","og_title":"How to ace sale season - Third Eyesight","og_description":"Go with a battle plan, scan the racks to get the best deal. Make a killing. Here are tips on how. Written By Madhushree Ghosh Don\u2019t get so excited by the discount that you lost sight of the price.(iStock) How the sale calendar has changed (and why) The retail business was traditionally linked to the […]","og_url":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2019-07-20T06:59:00+00:00","article_modified_time":"2022-11-11T07:04:52+00:00","og_image":[{"url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/80b67f9a-aa1e-11e9-bdb2-acd0277ecbef.webp","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"How to ace sale season","datePublished":"2019-07-20T06:59:00+00:00","dateModified":"2022-11-11T07:04:52+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/"},"wordCount":637,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/80b67f9a-aa1e-11e9-bdb2-acd0277ecbef.webp","articleSection":["Press Quotes"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/","url":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/","name":"How to ace sale season - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/80b67f9a-aa1e-11e9-bdb2-acd0277ecbef.webp","datePublished":"2019-07-20T06:59:00+00:00","dateModified":"2022-11-11T07:04:52+00:00","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/#primaryimage","url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/80b67f9a-aa1e-11e9-bdb2-acd0277ecbef.webp","contentUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/80b67f9a-aa1e-11e9-bdb2-acd0277ecbef.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/how-to-ace-sale-season\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"How to ace sale season"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/5528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=5528"}],"version-history":[{"count":1,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/5528\/revisions"}],"predecessor-version":[{"id":5530,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/5528\/revisions\/5530"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=5528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=5528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=5528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![](\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/80b67f9a-aa1e-11e9-bdb2-acd0277ecbef.webp\")
\n