{"id":5601,"date":"2019-04-20T10:10:00","date_gmt":"2019-04-20T10:10:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=5601"},"modified":"2022-11-11T10:44:18","modified_gmt":"2022-11-11T10:44:18","slug":"mobile-phones-consumer-electronics-lift-reliance-retail","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/","title":{"rendered":"Mobile phones, consumer electronics lift Reliance Retail"},"content":{"rendered":"\n

Written By Writankar Mukherjee, ET Bureau<\/p>\n\n

\n\n<\/div>\n\n
KOLKATA: India\u2019s largest retailer Reliance Retail<\/a>\u2019s cellphone and consumer electronics<\/a> retailing business crossed the $5-billion revenue mark in the year to March, underscoring the breadth of its market presence. \n
\n
Sales in these two categories \u2014 which account for about a third of the total \u2014 through Reliance Digital and Reliance Jio stores more than doubled to Rs 39,170 crore in FY19 from Rs 15,154 crore in FY18, according to the company\u2019s investor presentation made to analysts.\n
\n
Reliance attributed the growth to having the largest network of stores and enjoying a first-mover advantage in many cities. New brand introductions in mobile phones<\/a> and air care (air conditioners, air purifiers and air coolers), such as Lloyd and Godrej<\/a>, helped the retailer outpace market growth rates across key categories.<\/div><\/div>\n\n

COMPANY PLANS ECOMMERCE ENTRY
<\/strong>An industry executive said the revenue includes sales of the JioPhone<\/a>, which made Reliance the largest brand in feature phones and the overall cellphone market in 2018 as per tracker Counterpoint Research.\n
\n
\nThe contribution of smartphones and consumer electronics retailing increased to 30% of total sales in FY19 compared with 21.9% in the year earlier, as per the presentation. The connectivity business, which includes Reliance Jio Infocomm subscriptions and recharges, was the largest at 33.5% (Rs 43,739 crore) of total retail sales and grocery was third at 17.9% (Rs 23,371 crore), the company said.\n
\n
Reliance Retail said it added 76 large format Reliance Digital stores and 2,219 smaller Jio Stores in FY19. As a result, the company now operates over 8,000 electronic and cellphone retailing stores out of the 10,415 it runs across formats. The company sold more than 570,000 television units, up 40% from FY18, it said.\n
\n
An email sent to Reliance Retail remained unanswered.\n
\n
Analysts said Reliance Retail now has the scale in consumer electronics and mobile phones to be the only brickand-mortar retailer that can take the fight to ecommerce companies Walmart-owned Flipkart and Amazon. These two categories are the largest segment in online sales, accounting for 70% of total business. Reliance itself is planning an entry into ecommerce that will leverage its brick-and-mortar presence stores and its digital capabilities through Reliance Jio.\n
\n
\nCAN TAKE ON AMAZON, FLIPKART<\/strong>\n
\u201cFor Reliance, Jio and Reliance Digital are seen as two jointly strategic businesses,\u201d said Devangshu Dutta, CEO at consultancy firm Third Eyesight. \u201cReliance wants to be the leader in any space it operates in and is the only brick-and-mortar retailer in a position to give a fight to Amazon and Flipkart for market share.\u201d\n
\n
Godrej Appliances business head Kamal Nandi, who also leads white goods lobby group, Consumer Electronics and Appliances Manufacturers Association, said modern trade is about 9% of total industry sales and another 5-6% is ecommerce. \u201cBoth these channels, and the larger players, have dominant bargaining power in purchases,\u201d he said. \u201cSome polarisation of the market can further happen in favour of them.\u201d\n
\n
In the consumer electronics and smartphone retailing space, Reliance Retail is now almost 10 times bigger than its nearest brick-and-mortar rival, the Tata Group\u2019s Croma. Infiniti Retail Ltd, which owns the Croma chain, had reported total income of Rs 3,813.74 crore in FY18 as per latest Registrar of Companies filings. Infiniti Retail is yet to file its financials for FY19.\n
\n
According to the latest Counterpoint Research report, Reliance\u2019s Jio Phone captured 38% of the feature phone market in India in calendar 2018 followed by Samsung with 12% share. Reliance was the overall market leader across feature phones and smartphones with 21% share in 2018.\n
\n
The Hong Kong-based researcher said JioPhone sales rose due to its \u201ccompelling value proposition compared to normal 2G feature phones. Additionally, the Jio Monsoon Hungama offer focusing on upgrading 2G feature phone users, helped it to drive sales during the second half of 2018\u201d.\n
\n\n\n\n

Source: economictimes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Written By Writankar Mukherjee, ET Bureau KOLKATA: India\u2019s largest retailer Reliance Retail\u2019s cellphone and consumer electronics retailing business crossed the $5-billion revenue mark in the year to March, underscoring the breadth of its market presence. Sales in these two categories \u2014 which account for about a third of the total \u2014 through Reliance Digital and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5601","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"\nMobile phones, consumer electronics lift Reliance Retail - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile phones, consumer electronics lift Reliance Retail - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Written By Writankar Mukherjee, ET Bureau KOLKATA: India\u2019s largest retailer Reliance Retail\u2019s cellphone and consumer electronics retailing business crossed the $5-billion revenue mark in the year to March, underscoring the breadth of its market presence. Sales in these two categories \u2014 which account for about a third of the total \u2014 through Reliance Digital and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-20T10:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T10:44:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/jpg-1.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Mobile phones, consumer electronics lift Reliance Retail\",\"datePublished\":\"2019-04-20T10:10:00+00:00\",\"dateModified\":\"2022-11-11T10:44:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/\"},\"wordCount\":617,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/jpg-1.jpg\",\"articleSection\":[\"Press Quotes\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/\",\"name\":\"Mobile phones, consumer electronics lift Reliance Retail - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/jpg-1.jpg\",\"datePublished\":\"2019-04-20T10:10:00+00:00\",\"dateModified\":\"2022-11-11T10:44:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/jpg-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/jpg-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/mobile-phones-consumer-electronics-lift-reliance-retail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile phones, consumer electronics lift Reliance Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile phones, consumer electronics lift Reliance Retail - Third Eyesight","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/","og_locale":"en_GB","og_type":"article","og_title":"Mobile phones, consumer electronics lift Reliance Retail - Third Eyesight","og_description":"Written By Writankar Mukherjee, ET Bureau KOLKATA: India\u2019s largest retailer Reliance Retail\u2019s cellphone and consumer electronics retailing business crossed the $5-billion revenue mark in the year to March, underscoring the breadth of its market presence. Sales in these two categories \u2014 which account for about a third of the total \u2014 through Reliance Digital and […]","og_url":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2019-04-20T10:10:00+00:00","article_modified_time":"2022-11-11T10:44:18+00:00","og_image":[{"url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/jpg-1.jpg","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"Mobile phones, consumer electronics lift Reliance Retail","datePublished":"2019-04-20T10:10:00+00:00","dateModified":"2022-11-11T10:44:18+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/"},"wordCount":617,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/jpg-1.jpg","articleSection":["Press Quotes"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/","url":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/","name":"Mobile phones, consumer electronics lift Reliance Retail - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/jpg-1.jpg","datePublished":"2019-04-20T10:10:00+00:00","dateModified":"2022-11-11T10:44:18+00:00","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/#primaryimage","url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/jpg-1.jpg","contentUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/jpg-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/mobile-phones-consumer-electronics-lift-reliance-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"Mobile phones, consumer electronics lift Reliance Retail"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/5601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=5601"}],"version-history":[{"count":2,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/5601\/revisions"}],"predecessor-version":[{"id":5605,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/5601\/revisions\/5605"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=5601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=5601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=5601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}