{"id":5844,"date":"2018-04-05T06:01:00","date_gmt":"2018-04-05T06:01:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=5844"},"modified":"2022-11-15T06:08:02","modified_gmt":"2022-11-15T06:08:02","slug":"amazon-rolls-the-dice-for-a-chance-to-lift-flipkart","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/amazon-rolls-the-dice-for-a-chance-to-lift-flipkart\/","title":{"rendered":"Amazon rolls the dice for a chance to lift Flipkart"},"content":{"rendered":"\n<p>Written By Varsha Bansal, ET Bureau<\/p>\n\n<div class=\"row\"><div class=\"col-sm-3\">\n<img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/jpg-1-1.webp\" class=\"img-fluid lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n<\/div>\n<div class=\"col-sm-9\">\n<p>BENGALURU: US-based online retail giant Amazon has thrown its hat in the ring to acquire India\u2019s largest online retailer Flipkart as it looks to counter rival Walmart Stores\u2019 attempt to gain a significant foothold in the market. Amazon and Flipkart have initiated talks a few weeks ago for an acquisition even though a bid is yet to be submitted, according to two people familiar with the development.<br><br>\n\nUS-based retail giant Walmart Stores, which has been in discussions with Flipkart for over two months, continues to be the most likely contender but is negotiating on the price of secondary shares.\n<\/p>\n<\/div><\/div>\n\n<p><br>Walmart is looking to acquire the secondary shares in Flipkart at a valuation of $10-12 billion, which is much lower than the expectation of Flipkart\u2019s investors who want their shares to be acquired at closer to the primary round valuation of $20-22 billion, according to one of the sources mentioned above. This has led to Flipkart board agreeing to open up conversations with other potential suitors \u2014 including Amazon India. \u201cAmazon and Flipkart have been talking for a few weeks now but it hasn\u2019t progressed as much as Walmart talks which have been going on for two months,\u201d said the second source mentioned above, adding that a transaction with Walmart is the most likely outcome. \u201cWith Walmart they can run it as an independent company and Flipkart legacy can continue.\u201d\n    \n    \n    <br>For a transaction to go through, \u201cAmazon\u2019s offer has to be as good as Walmart\u2019s,\u201d added this source. Walmart did not respond to queries sent by ET at the time the story went to press. Flipkart declined to comment and an Amazon spokesperson said \u201cwe do not offer comments on rumours and speculations.\u201d\n    <br>\n    <br>Mint reported about the latest discussions between Flipkart and Amazon on Wednesday. ET had reported about similar discussions between Amazon and Flipkart in March 2016. ET was the first to report on Walmart being in advanced talks to pick up a stake in the ecommerce company in its January 31 edition. Walmart has been aggressively expanding its presence in the US online retail market to take on Amazon after buying Jet.com for $3 billion in 2016. But an acquisition of a majority stake in Flipkart would be its biggest investment in the online space as it looks to build an omnichannel play.\n    <br>\n    <br>Walmart has taken time to get its strategy right in India, a market where rival Amazon has made plain its aggressive intent, having committed investments of over $5 billion to build logistics infrastructure and also woo customers with hefty discounts and selected offerings including Prime Video. Walmart, which had aggressively lobbied the Indian government for an open market for foreign retailers in the past, adopted a morecautious stance after the breakdown of its joint venture with Bharti Enterprises five years ago.\n    <br>\n    <br>Experts tracking this space believe that a possible Amazon-Flipkart deal could raise objections from the industry about the duo cannibalising the ecommerce market. Moreover, a possible Amazon-Flipkart acquisition could lead \n    <b>to<\/b> a close scrutiny by the Competition Commission of India (CCI).\n    <br>\n    <br>\u201cMy sense is that a transaction between these direct competitors, given their size and presence will need to be approved by the CCI and in that process is likely to be more closely scrutinised in comparison to a Walmart-Flipkart deal,\u201d said Ravisekhar Nair, partner, Competition Law at ELP. \u201cThat said, the CCI has never blocked a transaction in the last seven years that we know of. So, the CCI, after reviewing the transaction can potentially approve it subject to structural and\/or behavioural commitments.\u201d\n    <br>\n    <br>Other experts also said that there could be objections about two large competitors who have impacted other retailers through aggressive promotions and discounts, India\u2019s retail market is still large. \u201cThe defence would be that ecommerce is still a tiny fraction of India\u2019s retail market,\u201d said Devangshu Dutta, chief executive of retail consulting firm Third Eyesight.\n    <br> <\/p>\n\n<p>Source: <a href=\"https:\/\/economictimes.indiatimes.com\/small-biz\/startups\/newsbuzz\/amazon-may-offer-to-buy-indias-flipkart-report\/articleshow\/63608733.cms\" target=\"_blank\" rel=\"noopener\">economictimes<\/a><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Written By Varsha Bansal, ET Bureau BENGALURU: US-based online retail giant Amazon has thrown its hat in the ring to acquire India\u2019s largest online retailer Flipkart as it looks to counter rival Walmart Stores\u2019 attempt to gain a significant foothold in the market. Amazon and Flipkart have initiated talks a few weeks ago for an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5844","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon rolls the dice for a chance to lift Flipkart - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/amazon-rolls-the-dice-for-a-chance-to-lift-flipkart\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon rolls the dice for a chance to lift Flipkart - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Written By Varsha Bansal, ET Bureau BENGALURU: US-based online retail giant Amazon has thrown its hat in the ring to acquire India\u2019s largest online retailer Flipkart as it looks to counter rival Walmart Stores\u2019 attempt to gain a significant foothold in the market. 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