{"id":5884,"date":"2018-01-23T07:30:00","date_gmt":"2018-01-23T07:30:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=5884"},"modified":"2022-11-15T07:35:59","modified_gmt":"2022-11-15T07:35:59","slug":"kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india\/","title":{"rendered":"Kishore Biyani takes cues from Jack Ma, to replicate Alibaba&#8217;s promotion model in India"},"content":{"rendered":"\n<p>Written By Sagar Malviya &#038; Shambhavi Anand, ET Bureau<\/p>\n\n<div class=\"row\"><div class=\"col-sm-3\">\n<img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/kishore-biyani-bccl.webp\" class=\"img-fluid lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n<\/div>\n<div class=\"col-sm-9\">\n<p>MUMBAI\/NEW DELHI: About two months ago, <a data-ga-onclick=\"Inarticle articleshow link click#Industry#href\" href=\"\/topic\/future-group\" target=\"_blank\" rel=\"noopener\">Future Group<\/a> founder <a data-ga-onclick=\"Inarticle articleshow link click#Industry#href\" target=\"_blank\" href=\"\/panache\/panache-people-101\/kishore-biyani\/profileshow\/81245214.cms\" rel=\"noopener\">Kishore Biyani<\/a> visited China to understand shopping behaviour during <a data-ga-onclick=\"Inarticle articleshow link click#Industry#href\" href=\"\/topic\/singles-day\" target=\"_blank\" rel=\"noopener\">Singles Day<\/a>, the biggest shopping festival in the world&#8217;s most populous country. \n    <br>\n    <br>Biyani was part of the star-studded event that <a data-ga-onclick=\"Inarticle articleshow link click#Industry#href\" target=\"_blank\" href=\"\/panache\/panache-people-101\/jack-ma\/profileshow\/79681338.cms\" rel=\"noopener\">Jack Ma<\/a>, the founder of Chinese e-commerce giant <a data-ga-onclick=\"Inarticle articleshow link click#Industry#href\" href=\"\/topic\/alibaba\" target=\"_blank\" rel=\"noopener\">Alibaba<\/a> hosted in Shanghai and included guests such as actress Nicole Kidman, singer Pharrell Williams and local celebs for its Singles\u2019 Day sales extravaganza. The next day, Alibaba saw its sales hit new record of $25.3 billion.\n    <br>\n    <br>Biyani wants to mimic that in India. &#8220;While we have launched the Republic day sale more than a decade ago, we have taken inspirations such as bringing celebs for live gaming show on Facebook and opening pop-up stores from Alibaba. The idea is to blend online shopping with offline stores, or O2O, which already accounts for 10% of our sales,&#8221; said Biyani, adding that he is targeting sales of over Rs 1,000 crore from the five-day mega discount event during the Republic Day week.<\/p>\n<\/div><\/div>\n\n<p>\nWhat started as a day-long sale occasion on the 26th of January back in 2006 has become a serious revenue generator for the Future Group, generating roughly 5-7% of its annual sales. The first year also saw a crowd frenzy which forced the company to call the police in to manage the situation.\n    <br> \n    \n    <br>This year, the retailer will also open Big Bazaar pop-up stores in about 50 cities and localities where it is not present and sell pre-book fast billing pass ahead of the event. Top ecommerce companies such as Amazon India and Flipkart are offering deep discounts in the first online sales event of the year starting Monday.\n    <br>\n    <br>\u201cWhen a company talks only about discounts, people will just look for deals. But when discount is combined with excitement and entertainment, it contributes to the sale event. This (Bigbazaar event) will lift it above just a discount mechanism,&#8221; said Devangshu Dutta, CEO at Third Eyesight.\n    <br>\n    <br>Future Group said it plans to reach nearly 30 million customers mainly through a 24-hour live entertainment show on Facebook where about two dozen celebs will participate. It will also announce hourly exclusive offers and coupons to drive store walk-ins.\n    <br>\n    <br>\u201cThe line between online and offline shopping is blurring in today\u2019s retail environment. We are increasingly seeing live videos become an important medium for brands to interact with their consumers. \u201cSabse Sasta Din\u201d campaign, will be one of the first 24-hour Facebook Live, making it a much bigger campaign this year,\u201d said Pulkit Trivedi, director, Facebook India.\n    <br>\n    <br>Over the years, brick-and mortar retailers have been investing in omni-channel strategies and experimenting with global models such as flash sales.\n    <br>\n\n<\/p>\n\n<p>Source: <a href=\"https:\/\/economictimes.indiatimes.com\/industry\/services\/retail\/kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india\/articleshow\/62609996.cms\" target=\"_blank\" rel=\"noopener\">economictimes<\/a><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Written By Sagar Malviya &#038; Shambhavi Anand, ET Bureau MUMBAI\/NEW DELHI: About two months ago, Future Group founder Kishore Biyani visited China to understand shopping behaviour during Singles Day, the biggest shopping festival in the world&#8217;s most populous country. Biyani was part of the star-studded event that Jack Ma, the founder of Chinese e-commerce giant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5884","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kishore Biyani takes cues from Jack Ma, to replicate Alibaba&#039;s promotion model in India - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kishore Biyani takes cues from Jack Ma, to replicate Alibaba&#039;s promotion model in India - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Written By Sagar Malviya &#038; Shambhavi Anand, ET Bureau MUMBAI\/NEW DELHI: About two months ago, Future Group founder Kishore Biyani visited China to understand shopping behaviour during Singles Day, the biggest shopping festival in the world&#8217;s most populous country. Biyani was part of the star-studded event that Jack Ma, the founder of Chinese e-commerce giant [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-23T07:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-15T07:35:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/kishore-biyani-bccl.webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Kishore Biyani takes cues from Jack Ma, to replicate Alibaba&#8217;s promotion model in India\",\"datePublished\":\"2018-01-23T07:30:00+00:00\",\"dateModified\":\"2022-11-15T07:35:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india\\\/\"},\"wordCount\":463,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/kishore-biyani-bccl.webp\",\"articleSection\":[\"Press Quotes\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/kishore-biyani-takes-cues-from-jack-ma-to-replicate-alibabas-promotion-model-in-india\\\/\",\"name\":\"Kishore Biyani takes cues from Jack Ma, to replicate Alibaba's promotion model in India - 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