{"id":5898,"date":"2018-11-29T08:26:00","date_gmt":"2018-11-29T08:26:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=5898"},"modified":"2022-11-15T08:36:25","modified_gmt":"2022-11-15T08:36:25","slug":"strict-fdi-rules-take-a-toll-on-amazons-largest-seller-cloudtail","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/strict-fdi-rules-take-a-toll-on-amazons-largest-seller-cloudtail\/","title":{"rendered":"Strict FDI rules take a toll on Amazon\u2019s largest seller Cloudtail"},"content":{"rendered":"\n<p>Written By Sagar Malviya &#038; Writankar Mukherjee, ET Bureau<\/p>\n\n<div class=\"row\"><div class=\"col-sm-3\">\n<img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/11\/jpg-2-1.webp\" class=\"img-fluid lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n<\/div>\n<div class=\"col-sm-9\">\n<p>MUMBAI | KOLKATA: <a data-ga-onclick=\"Inarticle articleshow link click#Small Biz#href\" href=\"\/topic\/amazon\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> India\u2019s largest seller <a data-ga-onclick=\"Inarticle articleshow link click#Small Biz#href\" href=\"\/topic\/cloudtail\" target=\"_blank\" rel=\"noopener\">Cloudtail<\/a> crossed the Rs 5,000 crore sales mark in the year to March but growth tapered off significantly, indicating its fading role as the company seeks to comply with foreign direct investment (FDI) rules on marketplaces.\n    <br> \n    <br> The government said last year that it will not permit a single vendor to account for more than 25% of sales on an online marketplace that has overseas investment.\n    <br> \n    <br> Cloudtail, a joint venture between Amazon Asia and Infosys founder Narayan Murthy\u2019s personal investment vehicle Catamaran, posted over a 24% jump in revenue to Rs 5,688.7 crore in FY17, according to its annual return.<\/p>\n<\/div><\/div>\n<p> That\u2019s against a 300% surge to Rs 4,586.9 crore in the previous year when it accounted for over a third of the sales on Amazon&#8217;s shopping platform in India.\n    <br> \n    <br> \n    \u201cWith the restriction, it was very clear that growth had to be moderated. But Amazon would still prefer to channel their goods through a seller where they can control margins and inventory,\u201d said Devangshu Datta, CEO, Third Eyesight, a consultancy firm. Amazon India declined to comment. Cloudtail didn\u2019t respond to an email.\n    <br> \n    <br> Cloudtail&#8217;s numbers pale in comparison with Flipkart&#8217;s biggest seller WS Retail, which posted sales of Rs 13,921 crore for the year ended March 2016. It hasn&#8217;t filed a financial performance report for the last fiscal yet but Flipkart has also been reducing its dependence on the seller, in which its founders used to own a stake.\n    <br> \n    <br> After the government&#8217;s guideline, which ecommerce companies had to comply with by March 31, 2017, Cloudtail almost stopped selling mobile phones a year ago but continued with Amazon private labels in India. Smartphones constitute the largest category of India\u2019s <a data-ga-onclick=\"Inarticle articleshow link click#Small Biz#href\" href=\"\/topic\/ecommerce-sales\" target=\"_blank\" rel=\"noopener\">ecommerce sales<\/a> and formed a big part of Cloudtail\u2019s overall sales in previous years.\n    <br> \n    <br> \u201cWith the smaller pace of growth by exiting smartphones, Cloudtail will surely comply with the FDI norms of one seller accounting for 25% of total transactions at Amazon last fiscal itself,\u201d an executive said.\n    <br> \n    <br> Another seller said Cloudtail\u2019s gaze is on consumables such as FMCG, nutrition, apparel and televisions, which are the next focus areas for Amazon. Personal care, baby care and nutrition are also of interest. It currently sells Amazon exclusive television brands like TCL, Sanyo and BPL.<\/p>\n    \n\n<p>Source: <a href=\"https:\/\/economictimes.indiatimes.com\/small-biz\/startups\/newsbuzz\/strict-fdi-rules-take-a-toll-on-amazons-largest-seller-cloudtail\/articleshow\/61841728.cms\" target=\"_blank\" rel=\"noopener\">economictimes<\/a><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Written By Sagar Malviya &#038; Writankar Mukherjee, ET Bureau MUMBAI | KOLKATA: Amazon India\u2019s largest seller Cloudtail crossed the Rs 5,000 crore sales mark in the year to March but growth tapered off significantly, indicating its fading role as the company seeks to comply with foreign direct investment (FDI) rules on marketplaces. The government said [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5898","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strict FDI rules take a toll on Amazon\u2019s largest seller Cloudtail - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/strict-fdi-rules-take-a-toll-on-amazons-largest-seller-cloudtail\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strict FDI rules take a toll on Amazon\u2019s largest seller Cloudtail - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Written By Sagar Malviya &#038; Writankar Mukherjee, ET Bureau MUMBAI | KOLKATA: Amazon India\u2019s largest seller Cloudtail crossed the Rs 5,000 crore sales mark in the year to March but growth tapered off significantly, indicating its fading role as the company seeks to comply with foreign direct investment (FDI) rules on marketplaces. 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