\n
Billionaire Radhakishan Damani just entered Jeff Bezos\u2019 turf.
\n\n His supermarket chain D-Mart is running a pilot that allows customers to order online, and have everything from staples to shampoos either delivered at neighbourhood kiosks free or at their doorstep for a fee. India\u2019s most valued retailer has set up 40 such booths in Mumbai.
\n\nWe have started a pilot run in a small part of Mumbai and will expand after understanding consumer response to this service. Neville Noronha, Managing Director, Avenue Supermarts Told BloombergQuint While it\u2019s a pilot, D-Mart’s scale could be a big advantage when rolled out across its network of 140 outlets in 10 states. Damani is betting on the \u2018everyday low prices\u2019 model that made him a billion\n<\/p>\n<\/div><\/div>\n\n
While it\u2019s a pilot, D-Mart’s scale could be a big advantage when rolled out across its network of 140 outlets in 10 states. Damani is betting on the \u2018everyday low prices\u2019 model that made him a billionaire in a blockbuster initial public offering of Avenue Supermarts Ltd. in March. Shares have since gained nearly fourfold.
\n\nIt\u2019s also what Amazon is trying in Seattle to compete with Wal-Mart with its \u201cclick-and-collect\u201d kiosks. That followed its $13.7-billion Whole Foods buyout, aimed at disrupting the brick-and-mortar grocers in the U.S. The American online giant has similar plans for India, having got clearance to invest $500 million in food retail. D-Mart joins Flipkart that resumed online grocery sales to counter
\n\nD-Mart\u2019s kiosks are located at places where the supermarket chain doesn\u2019t have outlets. Customers can pick up products ordered online\u2014both through the app and the website\u2014at the booths. For home delivery, they will have to pay 3 percent of the bill or Rs 49, whichever is higher. \u201cThis is D-Mart\u2019s way of capturing an extra share of its existing customers\u2019 wallet,\u201d Devangshu Dutta, chief executive
\n\nIt\u2019s an experiment all retailers are trying to increase their turnover. Also, if a delivery cost is involved, it becomes a deterrent for the consumer to shop online,\u201d said Arvind Singhal, chairman of retail consultant Technopak Advisors. Also, D-Mart is not an aspirational brand, he said.
\nOnline grocery shopping in India is relatively small; it will take a while before anyone cracks the code.\n\n<\/p>\n\n
Source: bqprime<\/a><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Written By Sharleen Dsouza Billionaire Radhakishan Damani just entered Jeff Bezos\u2019 turf. His supermarket chain D-Mart is running a pilot that allows customers to order online, and have everything from staples to shampoos either delivered at neighbourhood kiosks free or at their doorstep for a fee. India\u2019s most valued retailer has set up 40 such […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5914","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"\n
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