{"id":6068,"date":"2023-08-23T21:49:00","date_gmt":"2023-08-23T16:19:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6068"},"modified":"2023-08-23T21:49:02","modified_gmt":"2023-08-23T16:19:02","slug":"fine-jewellery-catches-fancy-of-corporates-pe-players","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/fine-jewellery-catches-fancy-of-corporates-pe-players\/","title":{"rendered":"Fine jewellery catches fancy of corporates, PE players"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>New Delhi, 23 August 2023<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Bindu D. Menon<\/em>,<em> Financial Express<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tata Group\u2019s Titan Company is not the only one to be bullish on the fine jewellery segment by recently raising its stake in CaratLane from 71.09% to 98.28% for a consideration of Rs 4,621 crore. Other corporate groups as well as private equity firms who have entered this segment are making investments and scaling up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, recently, Aditya Birla Group entered the gold jewellery market with the launch of Novel Jewels with an estimated investment of Rs 5,000 crore. It also plans to launch large-format jewellery formats and in-house brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe younger\u00a0generation\u2019s\u00a0changing\u00a0style preferences and shopping habits have favoured the growth of jewellery chains and a shift in jewellery designs to lighter, more contemporary styles. This has also facilitated the delinking of the cost and the product price to some extent,\u201d said Devangshu Dutta, Founder, Third Eyesight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analysts following the sector said that lighter weight jewellery have been a game changer for the industry. Moving away from the traditional 22 carats jewellery line, younger consumers are opting for 12, 14 and 18 carat jewellery in minimalist designs; a trend largely mimicked from the western markets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the companies&#8217; perspective gross margins are invariably higher in design enhanced jewellery as compared to traditional designs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leading silver jewellery brand Giva jewellery too had recently bagged a Rs 200 crore funding led by Premji Invest to expand its product line. The round also saw participation from existing investors such as Aditya Birla Ventures, Alteria Capital and A91 Partners. Giva reportedly launches 250 new designs every month, as per the company\u2019s disclosure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe look forward to leveraging Premji Invest\u2019s playbook on omnichannel across several consumer brands and retail businesses to strengthen our leadership position and establish our pan India presence,\u201d said Ishendra Agarwal, founder and CEO, Giva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giva plans to use the capital for inventory management and expanding its offline presence in India. The company has secured Rs 130 crore funding till date, excluding the current funding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fine jewellery in India are priced between Rs 5,000 to Rs 50,000. Major players in the segment include Caratlane, Tanishq, Bluestone among others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Published in <a href=\"https:\/\/www.financialexpress.com\/business\/industry\/fine-jewellery-catches-fancy-of-corporates-pe-players\/3219223\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Financial Express<\/a>)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s jewellery market is attracting corporate groups and private equity investors, due to shifting consumer preferences in terms of styles and shopping environment.<\/p>\n","protected":false},"author":1,"featured_media":6069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,249,36,235,37,43,46],"tags":[685,52,106,32,239,59,191,69,679,243,166,586,471,659,65,682,662,683,681],"class_list":["post-6068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-e-commerce","category-lifestyle-fashion","category-luxury","category-marketing","category-retail","category-strategy","tag-aditya-birla-group","tag-branding","tag-consumer-segments","tag-fashion","tag-fashion-lifestyle","tag-india","tag-indian-market","tag-indian-retail-sector","tag-jewellery","tag-luxury","tag-modern-retail","tag-private-equity","tag-reliance","tag-reliance-retail","tag-retail","tag-tanishq","tag-tata-group","tag-tira","tag-titan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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