{"id":6133,"date":"2022-09-16T20:39:00","date_gmt":"2022-09-16T15:09:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6133"},"modified":"2023-08-26T20:40:32","modified_gmt":"2023-08-26T15:10:32","slug":"the-great-indian-brand-rush-d2c-brands-bought-by-larger-fmcg-companies","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/the-great-indian-brand-rush-d2c-brands-bought-by-larger-fmcg-companies\/","title":{"rendered":"The great Indian &#8220;brand rush&#8221; &#8211; D2C brands bought by larger FMCG companies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Over the past five years, legacy players have made a slew of investments in D2C startups.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marico has acquired men\u2019s grooming brand Beardo, beauty brand Just Herbs and breakfast brand True Elements. Similarly, Emami acquired vegan cosmetics brand Brillare Science and grooming brand The Man Company. It recently picked up a minority stake in nutrition company TruNativ. Colgate-Palmolive and Reckitt both hold minority stakes in Bombay Shaving Company, whereas Wipro Consumer Care has invested in The Ayurveda Company. ITC has invested in baby and mother care brands Mother Sparsh and Mylo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devangshu Dutta explained the reasons behind the trend of larger FMCG companies acquiring D2C brands. <\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/4e7z7-yUZVs?si=P7f7ffxvqrLkZ7mb&amp;start=120\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Several new-age startups in the D2C space in India are increasingly being gobbled up by bigger FMCG companies. A rush for brand acquisitions is on. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,249,215,625,668,60,62,37,3,131,43,46,237],"tags":[100,295,52,101,103,106,107,696,697,250,291,216,292,59,191,69,670,690,166,256,63,65],"class_list":["post-6133","post","type-post","status-publish","format-standard","hentry","category-branding","category-e-commerce","category-food-grocery","category-health-wellness","category-home-products","category-india","category-market-research","category-marketing","category-press-quotes","category-product-development-and-design","category-retail","category-strategy","category-video","tag-brand-building","tag-brand-portfolio","tag-branding","tag-consumer-goods","tag-consumer-products","tag-consumer-segments","tag-consumerism","tag-d2c","tag-direct-to-consumer","tag-fmcg","tag-food-beverage","tag-food-grocery","tag-food-and-grocery","tag-india","tag-indian-market","tag-indian-retail-sector","tag-ma","tag-mergers-and-acquisitions","tag-modern-retail","tag-omnichannel","tag-product-development","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The great Indian &quot;brand rush&quot; - D2C brands bought by larger FMCG companies - Third Eyesight<\/title>\n<meta name=\"description\" content=\"Several new-age startups in the D2C space in India are increasingly being gobbled up by bigger FMCG companies. A rush for brand acquisitions is on.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/the-great-indian-brand-rush-d2c-brands-bought-by-larger-fmcg-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The great Indian &quot;brand rush&quot; - D2C brands bought by larger FMCG companies - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Several new-age startups in the D2C space in India are increasingly being gobbled up by bigger FMCG companies. 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