{"id":6358,"date":"2023-12-04T09:58:00","date_gmt":"2023-12-04T04:28:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6358"},"modified":"2023-12-05T17:12:40","modified_gmt":"2023-12-05T11:42:40","slug":"hul-sets-sights-on-customer-of-tomorrow-beauty-personal-care-split","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/hul-sets-sights-on-customer-of-tomorrow-beauty-personal-care-split\/","title":{"rendered":"HUL Sets Sights On Customer Of Tomorrow, Beauty-Personal Care Split"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Sharleen Dsouza, Mumbai  <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>3 December 2023 <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hindustan Unilever (HUL)\u2019s decision to split its beauty and personal care division and place a renewed focus on digital has been driven by its aim to serve the consumer of tomorrow, say analysts and brand experts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HUL Managing Director and Chief Executive Officer Rohit Jawa is looking to make the company \u2018future ready\u2019, and while these bets are not for the short-term, they will eventually pay off as the Indian consumer is young and digital friendly, they add. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRohit Jawa comes with digital experience and he is preparing to steer HUL into serving the future consumer who is more digital friendly,\u201d said Sachin Bobade, vice president at brokerage firm Dolat Capital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Friday, the consumer major also announced that it had named Arun Neelakantan its chief digital officer effective January 1. Neelakantan, who the company said was brought in to unlock growth opportunities by leveraging India&#8217;s digital ecosystem, will also join the company\u2019s management<br>committee. Neelakantan is the first chief digital officer of the company who will be part of the company\u2019s management committee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand expert Devangshu Dutta, founder of business management consultant Third Eyesight, said that HUL was a traditional company but had never shied away from experimenting with different models of customer engagement. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cThe profile of the younger Indian consumer is more digital friendly. This move won\u2019t fundamentally shift the company\u2019s business in the short term, but it is creating a connect with the younger consumer group which will be the mainstay for the future,\u201d said Dutta.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Friday, Jawa had said: \u201cAs we embark on our next phase of growth and transformation, we will combine our scale and discipline with innovation and agility to serve our consumers even better, and build a future-fit business,&#8221; adding that beauty and personal care continued to be a source of value creation for the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Published in <a href=\"https:\/\/www.business-standard.com\/companies\/news\/hindustan-unilever-readies-itself-to-appeal-to-the-new-age-indian-consumer-123120300939_1.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Business Standard)<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experts said HUL MD and CEO Rohit Jawa was looking to make the company \u2018future-ready\u2019 and these bets would eventually pay off.<\/p>\n","protected":false},"author":1,"featured_media":6359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[708,27,212,249,625,60,222,36,3,46,1],"tags":[623,52,101,103,106,614,600,250,745,744,59,191,69,336,476,674,417],"class_list":["post-6358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-personal-care","category-branding","category-consumer","category-e-commerce","category-health-wellness","category-india","category-leadership","category-lifestyle-fashion","category-press-quotes","category-strategy","category-uncategorized","tag-beauty","tag-branding","tag-consumer-goods","tag-consumer-products","tag-consumer-segments","tag-digital","tag-ecommerce","tag-fmcg","tag-hindustan-unilever","tag-hul","tag-india","tag-indian-market","tag-indian-retail-sector","tag-leadership","tag-organization","tag-personal-care","tag-young-generation"],"yoast_head":"<!-- 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