{"id":6387,"date":"2024-01-08T19:03:00","date_gmt":"2024-01-08T13:33:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6387"},"modified":"2024-01-10T20:11:47","modified_gmt":"2024-01-10T14:41:47","slug":"quick-commerce-players-are-turning-category-agnostic","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/","title":{"rendered":"Q-comm goes beyond grocery; all set to challenge e-comm dominance?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Yash Bhatia, Afaqs <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>8 January 2024 <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the 10th episode of Zerodha co-founder Nikhil Kamath\u2019s YouTube podcast series, WTF, Aadit Palicha, co-founder, Zepto, says that consumer goods are the fastest-growing category for its quick commerce business. Initially, quick commerce brands just focussed on serving impulse grocery needs, but now they have changed their way to serve regular planned purchases too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Major players like Zepto, Blinkit, Swiggy Instamart, and BBNow are expanding their offerings in gifting, makeup, ready-to-eat, baby care, pet care, meat, poultry and more to cater to a wider range of consumer needs and preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through our interviews with brands like Bombay Shaving Company, Bevzilla and Plum, it is evident that Q-comm business contributes approximately 10-25% of online revenue for different brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, according to a report by Redseer, the Q-comm market is expected to reach almost $5.5 billion by 2025. The report highlights, that these platforms can up their game by going beyond just grocery and extend their offerings to other consumables, electronics, newspapers and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It shows that quick commerce players would focus on other categories to reach this milestone. But, are brands ready for it? If yes, how is their strategy different for this model?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aditi Handa, co-founder of The Baker\u2019s Dozen, an artisanal bakery, states, \u201cIn our category, once the customers figure out a product in the physical store, then they tend to buy again on the quick commerce platforms rather than visiting a store. It works well in our category, as there is no need to touch and feel the product.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baker&#8217;s Dozen makes 60-65% of its online sales on Q-comm platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Devangshu Dutta, founder of Third Eyesight says that quick commerce has spread across various product categories and he believes, &#8220;It is driven more by buzz than customer needs. Unless we meet a core demand with a large consumer market, there\u2019s no sustained road to profit.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deepti Karthik, fractional CMO, SuperBottoms, says, \u201cIn the diaper category, there are a lot of unplanned purchases. We target customers who\u2019re buying other products, and eventually get trails from them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She points out that a lot of gifting happens in the quick commerce segment. \u201cGift packs can be a great solution our brand can leverage.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She predicts that for the baby-care brand, quick commerce will contribute 3-5% of overall revenue, led by gifting as a category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from the reduced delivery time, is there a reason that customers are opting to shop on quick commerce platforms?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Handa answers that two factors work in favour of Q-comm platforms: discounts and convenience. \u201cAs these players are expanding their portfolio, customers will find more reasons to go on these apps.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is the quick commerce business driven by celebrations?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">India is renowned for its diverse festivities. Quick commerce platforms capitalise on this by selling event-related or topical assortments. For instance, they offer flutes for Krishna Jayanti, Ganesha idols for Ganesh Chaturthi, Christmas decorations for the holiday, decorative items for Diwali, and gold and silver coins for Dhanteras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These platforms are also curating special web and app pages for such occasions, even for regional festivals like Chauth Puja. In 2023, Blinkit curated a specific page dedicated to the wedding season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karthik states, \u201cThe major business of this sector is driven by consumables and FMCG products. On special occasions, e-commerce brands used to curate specific products, which Q-commerce is now doing. The market share of the other modes is now being taken by the quick commerce players on festivals. That\u2019s why every e-commerce is looking to launch its version of Q-commerce, like Amazon Fresh by Amazon, and BBnow by Big Basket.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Handa believes differently and states that quick commerce is not taking up the market share of any other modes. \u201cCurrently we\u2019re buying more than what we need. Quick commerce is creating some new markets, and people are spending more money as it is easy to spend now.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Will Q-commerce take over e-commerce?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the country embraces digital commerce, the battle between e-commerce and Q-commerce is intensifying. While e-commerce has a well-established presence with a vast user base, Q-commerce offers unmatched speed and efficiency. As Q-commerce players foray into other categories, will they take over e-commerce?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ritesh Ghosal, former chief of marketing at Croma believes that Q-comm will not replace e-commerce. He says that Q-commerce will only be a successful mode for urgently needed products like trimmers, headphones etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Handa predicts, \u201cIn our category, Q-commerce will replace e-commerce purely based on better service. The only advantage that e-commerce holds is a variety of stock keeping units (SKUs). Like, some products will have a presence in e-commerce only like English Cheddar cheese, it will not be there in Q-comm, a customer can only get it through e-commerce.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She says that quick commerce also provides a fast way to experiment with new products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kartik, says e-commerce will always be at the main stage for the brand and believes Q-commerce will be an incremental business for them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She has observed that in quick commerce if a product gets listed, it starts to sell faster and gets a quick start as compared to the e-commerce route.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Challenges<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the benefits of quick commerce are evident for customers, these players in the backend face a lot of challenges including warehousing, labour expenses, and, most importantly, the orders are low-value, therefore the margins are less.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Balasubramanian Narayanan, vice president, of Teamlease services points out that the consumer preferences and buying patterns in the quick commerce segment evolve rapidly, making data collection and analysis a crucial aspect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBalancing data collection with user privacy is a key challenge. The data insights can help to create personalised experiences, predict demands, and improve operational efficiency. But this can be a challenge in this mode.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Handa says in quick commerce, the biggest challenge is the stock keeping unit (SKU) mix, SKU selection is critical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBrands like Amazon, and Flipkart allow a plethora of SKUs, while quick commerce just allows a limited number, due to limitation of warehouse space and delivery time. The SKU selection by the brand becomes a critical aspect.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the physical realm, shelf presence plays an important role in reaching customers, in the online world, optimising the online presence is crucial to get the customers\u2019 attention. She highlights that in quick commerce, the fight is to be at the top of the search bar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTo be at the top, the brand should generate organic sales, secondly it\u2019s about keyword bidding. A keyword that would search customers to find the product from the brand. The brand pays quick commerce players for this.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ghosal also agrees with this and states, \u201cIn the Q-commerce arena, most searches are by category rather than by brand. The brands have to tick more boxes in terms of categories\/searches so that customers tend to look at them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(With additional inputs: Ruchika Jha)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Published in <a href=\"https:\/\/www.afaqs.com\/news\/mktg\/q-comm-goes-beyond-grocery-all-set-to-challenge-e-comm-dominance\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Afaqs<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Q-comm players are turning category agnostic; are brands across categories leveraging this new channel?<\/p>\n","protected":false},"author":1,"featured_media":6388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[249,746,215,631,625,60,62,3,43,46,47,302],"tags":[623,761,52,600,250,214,291,216,292,217,624,626,59,191,69,310,166,256,70,700,674,294,718,65,66,762,311,629,760,763],"class_list":["post-6387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-fmcg","category-food-grocery","category-food-service-restaurants","category-health-wellness","category-india","category-market-research","category-press-quotes","category-retail","category-strategy","category-supply-chain","category-technology","tag-beauty","tag-blinkit","tag-branding","tag-ecommerce","tag-fmcg","tag-food","tag-food-beverage","tag-food-grocery","tag-food-and-grocery","tag-food-service","tag-health","tag-healthcare","tag-india","tag-indian-market","tag-indian-retail-sector","tag-logistics","tag-modern-retail","tag-omnichannel","tag-organised-retail","tag-packaged-foods","tag-personal-care","tag-processed-food","tag-quick-commerce","tag-retail","tag-supply-chain","tag-swiggy","tag-technology-2","tag-wellness","tag-zepto","tag-zomato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Q-comm goes beyond grocery; all set to challenge e-comm dominance? - Third Eyesight<\/title>\n<meta name=\"description\" content=\"Q-comm players are turning category agnostic; are brands across categories leveraging this new channel?\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q-comm goes beyond grocery; all set to challenge e-comm dominance? - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Q-comm players are turning category agnostic; are brands across categories leveraging this new channel?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-08T13:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-10T14:41:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/01\/quick-commerce-afaqs.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Q-comm goes beyond grocery; all set to challenge e-comm dominance?\",\"datePublished\":\"2024-01-08T13:33:00+00:00\",\"dateModified\":\"2024-01-10T14:41:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/\"},\"wordCount\":1151,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/quick-commerce-afaqs.webp\",\"keywords\":[\"beauty\",\"Blinkit\",\"Branding\",\"ecommerce\",\"FMCG\",\"food\",\"Food &amp; Beverage\",\"Food &amp; Grocery\",\"food and grocery\",\"food service\",\"health\",\"healthcare\",\"India\",\"Indian market\",\"Indian retail sector\",\"logistics\",\"modern retail\",\"omnichannel\",\"organised retail\",\"packaged foods\",\"personal care\",\"processed food\",\"quick commerce\",\"Retail\",\"Supply Chain\",\"Swiggy\",\"technology\",\"wellness\",\"Zepto\",\"Zomato\"],\"articleSection\":[\"e-commerce\",\"FMCG\",\"Food &amp; Grocery\",\"Food Service \\\/ Restaurants\",\"Health &amp; Wellness\",\"India\",\"Market Research\",\"Press Quotes\",\"Retail\",\"Strategy\",\"Supply Chain\",\"Technology\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/\",\"name\":\"Q-comm goes beyond grocery; all set to challenge e-comm dominance? - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/quick-commerce-afaqs.webp\",\"datePublished\":\"2024-01-08T13:33:00+00:00\",\"dateModified\":\"2024-01-10T14:41:47+00:00\",\"description\":\"Q-comm players are turning category agnostic; are brands across categories leveraging this new channel?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/quick-commerce-afaqs.webp\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/quick-commerce-afaqs.webp\",\"width\":2000,\"height\":1125,\"caption\":\"Quick Commerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-commerce-players-are-turning-category-agnostic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Q-comm goes beyond grocery; all set to challenge e-comm dominance?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Q-comm goes beyond grocery; all set to challenge e-comm dominance? - Third Eyesight","description":"Q-comm players are turning category agnostic; are brands across categories leveraging this new channel?","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/","og_locale":"en_GB","og_type":"article","og_title":"Q-comm goes beyond grocery; all set to challenge e-comm dominance? - Third Eyesight","og_description":"Q-comm players are turning category agnostic; are brands across categories leveraging this new channel?","og_url":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2024-01-08T13:33:00+00:00","article_modified_time":"2024-01-10T14:41:47+00:00","og_image":[{"width":2000,"height":1125,"url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/01\/quick-commerce-afaqs.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"Q-comm goes beyond grocery; all set to challenge e-comm dominance?","datePublished":"2024-01-08T13:33:00+00:00","dateModified":"2024-01-10T14:41:47+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/"},"wordCount":1151,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/#primaryimage"},"thumbnailUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/01\/quick-commerce-afaqs.webp","keywords":["beauty","Blinkit","Branding","ecommerce","FMCG","food","Food &amp; Beverage","Food &amp; Grocery","food and grocery","food service","health","healthcare","India","Indian market","Indian retail sector","logistics","modern retail","omnichannel","organised retail","packaged foods","personal care","processed food","quick commerce","Retail","Supply Chain","Swiggy","technology","wellness","Zepto","Zomato"],"articleSection":["e-commerce","FMCG","Food &amp; Grocery","Food Service \/ Restaurants","Health &amp; Wellness","India","Market Research","Press Quotes","Retail","Strategy","Supply Chain","Technology"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/","url":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/","name":"Q-comm goes beyond grocery; all set to challenge e-comm dominance? - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/#primaryimage"},"thumbnailUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/01\/quick-commerce-afaqs.webp","datePublished":"2024-01-08T13:33:00+00:00","dateModified":"2024-01-10T14:41:47+00:00","description":"Q-comm players are turning category agnostic; are brands across categories leveraging this new channel?","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/#primaryimage","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/01\/quick-commerce-afaqs.webp","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/01\/quick-commerce-afaqs.webp","width":2000,"height":1125,"caption":"Quick Commerce"},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/quick-commerce-players-are-turning-category-agnostic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"Q-comm goes beyond grocery; all set to challenge e-comm dominance?"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=6387"}],"version-history":[{"count":1,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6387\/revisions"}],"predecessor-version":[{"id":6389,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6387\/revisions\/6389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media\/6388"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=6387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=6387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=6387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}