{"id":6436,"date":"2024-02-29T13:15:00","date_gmt":"2024-02-29T07:45:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6436"},"modified":"2024-03-01T13:28:28","modified_gmt":"2024-03-01T07:58:28","slug":"sequoia-struggles-to-sell-prataap-snacks","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/","title":{"rendered":"Sequoia struggles to sell Prataap Snacks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">29 February 2024, Mumbai <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prince M. Thomas, TheMorningContext <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prataap Snacks should have been an easy sell for Peak XV Partners. The venture capital firm, which till recently was known as Sequoia Capital India, is the largest shareholder in the snack maker with a 47.56% stake. It first invested in Indore-based Prataap Snacks in 2011 and has since seen the company become the sixth largest player in the industry. An exit now would give Peak XV returns that would match some of its best exits, like those from Zomato and Go Fashion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reality is, finding a buyer for Prataap Snacks isn\u2019t as easy as selling a packet of \u201cchatakedaar\u201d rings bearing its Yellow Diamond brand. In fact, those packets of rings may be one of the reasons why the company seems to have lost some of its spice with suitors. We will come to that in a bit, but first it\u2019s remarkable how many doors Peak XV has knocked on without any luck&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company\u2019s choice of products, most of them falling under the category of \u201cwestern snacks\u201d, was prudent. <strong>\u201cWhen it comes to snacks, the Indian market is very diversified. Each region has its own flavour and there are local nuances,\u201d says Devangshu Dutta, founder of consulting firm Third Eyesight. <\/strong>That means a regional snack, like the gathiya that is popular in Gujarat, will have fewer takers in eastern and southern states. Prataap Snacks\u2019s products had no such problem as chips and rings were not region-specific&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Read more at: <a href=\"https:\/\/themorningcontext.com\/business\/sequoia-struggles-to-sell-prataap-snacks\">https:\/\/themorningcontext.com\/business\/sequoia-struggles-to-sell-prataap-snacks<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past couple of months the venture capital firm has knocked on doors in vain. Is its obsession with growth to blame?<\/p>\n","protected":false},"author":1,"featured_media":6437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,212,215,60,3,43,46],"tags":[102,103,214,291,216,292,293,267,59,69,119,120,166,70,700,586,63,65,124,282],"class_list":["post-6436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-consumer","category-food-grocery","category-india","category-press-quotes","category-retail","category-strategy","tag-consumer-markets","tag-consumer-products","tag-food","tag-food-beverage","tag-food-grocery","tag-food-and-grocery","tag-food-processing","tag-growth","tag-india","tag-indian-retail-sector","tag-market-segments","tag-marketing","tag-modern-retail","tag-organised-retail","tag-packaged-foods","tag-private-equity","tag-product-development","tag-retail","tag-strategy","tag-venture-funding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sequoia struggles to sell Prataap Snacks - Third Eyesight<\/title>\n<meta name=\"description\" content=\"Over the past couple of months the venture capital firm has knocked on doors in vain. Is its obsession with growth to blame?\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sequoia struggles to sell Prataap Snacks - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Over the past couple of months the venture capital firm has knocked on doors in vain. Is its obsession with growth to blame?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-29T07:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-01T07:58:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/03\/potato-chips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Sequoia struggles to sell Prataap Snacks\",\"datePublished\":\"2024-02-29T07:45:00+00:00\",\"dateModified\":\"2024-03-01T07:58:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/\"},\"wordCount\":261,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/potato-chips.jpg\",\"keywords\":[\"consumer markets\",\"consumer products\",\"food\",\"Food &amp; Beverage\",\"Food &amp; Grocery\",\"food and grocery\",\"food processing\",\"growth\",\"India\",\"Indian retail sector\",\"market segments\",\"Marketing\",\"modern retail\",\"organised retail\",\"packaged foods\",\"private equity\",\"product development\",\"Retail\",\"Strategy\",\"venture funding\"],\"articleSection\":[\"Branding\",\"Consumer\",\"Food &amp; Grocery\",\"India\",\"Press Quotes\",\"Retail\",\"Strategy\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/\",\"name\":\"Sequoia struggles to sell Prataap Snacks - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/potato-chips.jpg\",\"datePublished\":\"2024-02-29T07:45:00+00:00\",\"dateModified\":\"2024-03-01T07:58:28+00:00\",\"description\":\"Over the past couple of months the venture capital firm has knocked on doors in vain. Is its obsession with growth to blame?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/potato-chips.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/potato-chips.jpg\",\"width\":1200,\"height\":880},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/sequoia-struggles-to-sell-prataap-snacks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sequoia struggles to sell Prataap Snacks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sequoia struggles to sell Prataap Snacks - Third Eyesight","description":"Over the past couple of months the venture capital firm has knocked on doors in vain. Is its obsession with growth to blame?","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/","og_locale":"en_GB","og_type":"article","og_title":"Sequoia struggles to sell Prataap Snacks - Third Eyesight","og_description":"Over the past couple of months the venture capital firm has knocked on doors in vain. Is its obsession with growth to blame?","og_url":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2024-02-29T07:45:00+00:00","article_modified_time":"2024-03-01T07:58:28+00:00","og_image":[{"width":1200,"height":880,"url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/03\/potato-chips.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"Sequoia struggles to sell Prataap Snacks","datePublished":"2024-02-29T07:45:00+00:00","dateModified":"2024-03-01T07:58:28+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/"},"wordCount":261,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/#primaryimage"},"thumbnailUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/03\/potato-chips.jpg","keywords":["consumer markets","consumer products","food","Food &amp; Beverage","Food &amp; Grocery","food and grocery","food processing","growth","India","Indian retail sector","market segments","Marketing","modern retail","organised retail","packaged foods","private equity","product development","Retail","Strategy","venture funding"],"articleSection":["Branding","Consumer","Food &amp; Grocery","India","Press Quotes","Retail","Strategy"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/","url":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/","name":"Sequoia struggles to sell Prataap Snacks - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/#primaryimage"},"thumbnailUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/03\/potato-chips.jpg","datePublished":"2024-02-29T07:45:00+00:00","dateModified":"2024-03-01T07:58:28+00:00","description":"Over the past couple of months the venture capital firm has knocked on doors in vain. Is its obsession with growth to blame?","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/#primaryimage","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/03\/potato-chips.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2024\/03\/potato-chips.jpg","width":1200,"height":880},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/sequoia-struggles-to-sell-prataap-snacks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"Sequoia struggles to sell Prataap Snacks"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=6436"}],"version-history":[{"count":2,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6436\/revisions"}],"predecessor-version":[{"id":6439,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6436\/revisions\/6439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media\/6437"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=6436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=6436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=6436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}