{"id":6495,"date":"2024-07-08T12:48:00","date_gmt":"2024-07-08T07:18:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6495"},"modified":"2024-07-19T14:43:00","modified_gmt":"2024-07-19T09:13:00","slug":"packaged-food-multinationals-reducing-salt-and-sugar-in-products","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/packaged-food-multinationals-reducing-salt-and-sugar-in-products\/","title":{"rendered":"Pinch of Sugar"},"content":{"rendered":"\n

Sharleen D’Souza, Business Standard <\/em><\/p>\n\n\n\n

Mumbai, 7 July 2024 <\/em><\/p>\n\n\n\n

In 2023, after more than two years of development and testing, Mondelez India launched a version of Bournvita that delivers about half the recommended daily allowance of key micronutrients for children, including iron, iodine, and zinc, as well as vitamins A, C and D. All this while having 15 per cent less added sugar.<\/p>\n\n\n\n

\u201cPrior to this and around two years ago we also introduced Bournvita 50 per cent less sugar variant to provide an option for consumers. We have made adaptations to our portfolio products like Bournvita biscuits, which now have 15 per cent less sugar, and our most loved Oreo chocolate variant has also seen a 5 per cent decrease in sugar content,\u201d the company said in an email.<\/p>\n\n\n\n

This drive is not confined to Mondelez. Other multinational companies, too, such as Coca-Cola, PepsiCo, and Nestle India, have been working on bringing down the sugar, salt, and sodium content. They could be patting themselves on the back for doing this. Not only has the Indian consumer become more health conscious than ever \u2014 with all the talk going around that salt and sugar are two of the monsters in your kitchen (the third being maida<\/em>) \u2014 but also the country\u2019s food regulator has swung into action.<\/p>\n\n\n\n

On Saturday, the Food Safety and Standards Authority of India (FSSAI) approved a proposal that information about the sugar, salt and saturated fat content on labels of packaged foods and beverages should be bolder and bigger. \u201cAlong with empowering consumers to make healthier choices, the amendment will also contribute towards efforts to combat the rise of noncommunicable diseases and promote public health and wellbeing,\u201d the FSSAI said in a statement.<\/p>\n\n\n\n

Earlier, the regulator advised ecommerce platforms to ensure that dairy-, cereal-, and maltbased beverage mixes were not available under the \u201chealth drinks\u201d or \u201cenergy drinks\u201d categories. The recommended sugar intake is 20 grams a day for adults and 25 grams a day for those below 18. Not more than 5 to 10 per cent of a person\u2019s total energy intake should come from sugar. Children under two are not supposed to consume any added sugar. However, these guidelines are often breached because people tend to consume packaged foods.<\/p>\n\n\n\n

Therefore, experts and activists have been calling for a different labelling, which would announce out loud what lies inside.<\/p>\n\n\n\n

\"\"
(Source: Business Standard)<\/figcaption><\/figure>\n\n\n\n

Eating right, drinking right<\/strong><\/p>\n\n\n\n

Some multinationals had already been working on reducing the salt and sugar content. For instance, Coca-Cola removed more than 900,000 tonnes of added sugar globally since 2017, and 19 of its top 20 brands offer reduced-sugar or zero-sugar options. In India, Coca-Cola\u2019s Minute Maid Honey Infused drinks offer added dietary fibre for healthy digestion in three flavours.<\/p>\n\n\n\n

\u201cIn 2022, approximately 68 per cent of our global beverage portfolio contained less than 100 calories per 12-ounce serving (350 ml), with 246 low- or no-sugar options launched,\u201d Coca-Cola India said in a statement to Business Standard<\/em>.<\/p>\n\n\n\n

The company added that it prioritised transparency by placing calorie information on the front of all its packaging worldwide and did not market its products directly to children under 13.<\/p>\n\n\n\n

Nestle India joined the FSSAI\u2019s Eat Right <\/em>movement and signed the pledge to reduce an average of 6 per cent added sugar, 10 per cent salt, and 2.5 per cent fat in its relevant product categories. \u201cThe company has achieved these commitments,\u201d it said.<\/p>\n\n\n\n

Varun Beverages, PepsiCo\u2019s India bottler, told its investors on a conference call that its gross margins improved significantly, rising by 385 basis points to 56.3 per cent \u2014 and sugar had a role to play in it.<\/p>\n\n\n\n

\u201cThis increase was largely driven by our focus on reducing sugar content and the light-weighting packaging material, incidentally, also meeting our sustainability initiatives along with the benefits from reduced PET prices which contributed to this improvement,\u201d Raj Pal Gandhi, chief financial officer of Varun Beverages, said on the investor call.<\/p>\n\n\n\n

Approximately 46 per cent of the company\u2019s reconsolidated sales volumes, he said, came from low-sugar or no-sugar products. The no- or less-sugar trend is working for the company as it optimises its cost structure and enhances its overall efficiency.<\/p>\n\n\n\n

\u201cThese efforts have had a tangible impact on our financial performance with EBITDA increasing by 23.9 per cent to the level of Rs. 988.76 crore year-on-year, and the Ebitda margin improving by 240 basis points to the level of 22.9 per cent in quarter one of 2024 (January-March),\u201d Gandhi said. Ebitda, a widely accepted benchmark of profitability, is short for earnings before interest, tax, depreciation, and amortisation.<\/p>\n\n\n\n

\u201cSo, we are developing more and more \u2014 Gatorade, we mentioned a new launch which PepsiCo has given us formulation with zero sugar. So, effort is there, and constant effort is there to reduce the sugar content,\u201d Gandhi said. PepsiCo India said in an earlier statement it had initiated trials of a blend of sunflower oil and palmolein oil in certain parts of its portfolio last year, thus becoming one of the few players in the food industry in India to do so.<\/p>\n\n\n\n

Rush of junk<\/strong><\/p>\n\n\n\n

Experts say the standards for food and beverages vary across the world and India should have its own. \u201cThere should be thresholds for healthy and unhealthy and, in my view, this should be labelled boldly on the front of the pack,\u201d says Arun Gupta, convener, Nutrition Advocacy for Public Interest (NAPi), a think tank.<\/p>\n\n\n\n

A report titled The Junk Rush<\/em>, jointly brought out by the Breastfeeding Promotion Network of India and NAPi, said: \u201cIndia faces a severe public health crisis of obesity and diabetes.\u201d In 2022, a group of public health experts, consumers, lawyers, and patient groups had called upon the government of India to check the soaring consumption of junk food among the country\u2019s youth.<\/p>\n\n\n\n

\u201cCertain countries are more stringent than others. Even global brands have the same product, but the ingredients differ across countries and continents,\u201d says Devangshu Dutta, founder of Third Eyesight. He explains that India still has some road to travel on food safety, alleging that some ingredients benefit companies more \u2014 such as by providing a longer shelf life \u2014 than the consumer.<\/strong><\/p>\n\n\n\n

\u201cThe Indian regulator is still very new to the game. If you look at processed foods, it is a newer market and the regulator needs to pick-up pace,\u201d Dutta says.<\/p>\n\n\n\n

On Saturday, the FSSAI picked up pace.<\/p>\n\n\n\n

(Published in Business Standard<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Sharleen D’Souza, Business Standard Mumbai, 7 July 2024 In 2023, after more than two years of development and testing, Mondelez India launched a version of Bournvita that delivers about half the recommended daily allowance of key micronutrients for children, including iron, iodine, and zinc, as well as vitamins A, C and D. All this while […]<\/p>\n","protected":false},"author":1,"featured_media":6496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[212,746,215,631,625,60,3,43,47],"tags":[706,174,175,177,101,103,107,290,804,226,214,291,216,292,293,217,624,626,59,191,228,194,702,799,700,705,294,218,230],"class_list":["post-6495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","category-fmcg","category-food-grocery","category-food-service-restaurants","category-health-wellness","category-india","category-press-quotes","category-retail","category-supply-chain","tag-coca-cola","tag-consumer","tag-consumer-advocacy","tag-consumer-behaviour","tag-consumer-goods","tag-consumer-products","tag-consumerism","tag-consumption","tag-environmental-social-and-governance-esg","tag-fast-food","tag-food","tag-food-beverage","tag-food-grocery","tag-food-and-grocery","tag-food-processing","tag-food-service","tag-health","tag-healthcare","tag-india","tag-indian-market","tag-mcdonalds","tag-mindful-consumer","tag-mondelez","tag-nutrition","tag-packaged-foods","tag-pepsi","tag-processed-food","tag-qsr","tag-quick-service-restaurants"],"yoast_head":"\nPinch of Sugar - 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