{"id":6508,"date":"2024-03-29T19:28:00","date_gmt":"2024-03-29T13:58:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6508"},"modified":"2024-07-09T20:00:02","modified_gmt":"2024-07-09T14:30:02","slug":"dhoni-as-a-brand-will-continue-to-reign-even-if-he-retires-post-ipl","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/dhoni-as-a-brand-will-continue-to-reign-even-if-he-retires-post-ipl\/","title":{"rendered":"Dhoni as a brand will continue to reign even if he retires post IPL"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Mumbai, 29 March 2024<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sharleen Dsouza, Business Standard <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up his boots after handing over the captaincy of Chennai Super Kings (CSK) to Ruturaj Gaikwad. However, brand experts believe this is not the end of the road for Dhoni as a celebrity, and he still has some mileage left even if he completely retires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dhoni is expected to continue being associated with CSK even after retirement, according to a media report. In an Instagram post, CSK said that Dhoni has handed over the captaincy to Gaikwad, who joined the team in 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PTI first reported the story of Dhoni handing over the captaincy and quoted CSK Chief Executive Officer (CEO) Kasi Viswanathan as saying, \u201cWhatever Dhoni does, it is in the best interest of the team. I got to know of the decision just before the captains\u2019 meeting. You have to respect his decision; it is his call.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand experts say that his brand value will carry through even after he leaves cricket. \u201cHe has done a lot of things, and his brand value will persist even after his retirement. There won\u2019t be a drop in momentum immediately after he retires,\u201d says brand expert Devangshu Dutta, founder of Third Eyesight.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Kroll\u2019s Celebrity Brand Valuation Report, in 2022, Dhoni\u2019s brand value stood at $80.3 million and was the sixth-highest-ranked celebrity, while he stood at number 5 in 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand experts expect a drop, which is natural, but it certainly won\u2019t be a crash in his valuation as brands would still like to associate with him.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dhoni is also one of those players who can continue to build brand equity even once he retires completely from the sport, according to experts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, the 42-year-old is one of those sportsmen who announced his retirement in phases. He announced his retirement from international cricket on August 15, 2020, and had earlier retired from Test cricket on December 14, 2014. This move, according to brand experts, has also worked in his favour as it continued to help him build his brand equity, and he did not see a sharp drop overnight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think he still has some mileage left,\u201d said brand expert Santosh Desai. He explained that Dhoni\u2019s connection with people is still strong. However, he did not rule out a drop in his valuation but said it wouldn\u2019t be a huge drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N Chandramouli, CEO of brand insights firm TRA Research, also believes that the former Indian cricket team captain has been wise with his investments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHe will continue to remain relevant, and brands will continue to want him. He won\u2019t be a celebrity who goes from hero to zero overnight if he retires after the IPL,\u201d Chandramouli said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also explained that Dhoni is going out at a time when he is still performing and added that the question people will ask him at this stage is why now and not why not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDhoni is one of those guys who has a lasting impression which will continue to appeal to brands,\u201d according to Chandramouli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Published in <a href=\"https:\/\/www.business-standard.com\/cricket\/news\/dhoni-as-a-brand-will-continue-to-reign-even-if-he-retires-post-ipl-124032700945_1.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Business Standard<\/a>)<\/em><a href=\"https:\/\/www.whatsapp.com\/channel\/0029Va6cbsSDuMRmPCIgXS2t\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai, 29 March 2024 Sharleen Dsouza, Business Standard With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up his boots after handing over the captaincy of Chennai Super Kings (CSK) to Ruturaj Gaikwad. However, brand experts believe this is not the end of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,37,3,46],"tags":[99,100,283,52,53,561,758,803,113,59,120],"class_list":["post-6508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing","category-press-quotes","category-strategy","tag-brand","tag-brand-building","tag-brand-identity","tag-branding","tag-brands","tag-celebrities","tag-celebrity","tag-endorsement-marketing-2","tag-growing-brands","tag-india","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dhoni as a brand will continue to reign even if he retires post IPL - Third Eyesight<\/title>\n<meta name=\"description\" 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