{"id":6645,"date":"2025-02-23T10:56:00","date_gmt":"2025-02-23T05:26:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6645"},"modified":"2025-02-27T11:29:34","modified_gmt":"2025-02-27T05:59:34","slug":"india-bets-big-on-zero-waste-fashion","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/india-bets-big-on-zero-waste-fashion\/","title":{"rendered":"India bets big on zero-waste fashion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Chitra Narayanan, BusinessLine<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>New Delhi, 23 February 2025 <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">India\u2019s formidable array of craft traditions got full play at the just concluded Bharat Tex 2025, the mega textile trade show in New Delhi that showcased the best of Indian weaves to the world. But if there was one theme that dominated this year\u2019s textile extravaganza, aimed at generating more exports, it was the focus on zero-waste fashions and upcycling. Everywhere the eye could see were standees and gigantic posters pushing the message of conscious consumption and sustainability \u2014 be it regenerative cotton, innovative models of textile waste collection, or eco-friendly fibres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taking centre stage at one of the halls at Bharat Mandapam, the venue, was a section that showcased age-old traditional arts like rafugari (creative darning or artistic mending), patchwork quilts and toys, and chindi durries (the art of weaving rugs and carpets with waste).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Juxtaposed against these ethnic ways of upcycling waste were the modern works of startups that rose to the textile ministry\u2019s grand innovation challenge to work with discarded materials. From microbial dyes that are non-polluting to flowing fashionable lehengas created out of textile waste, the startups showed that a lot can be done in this area. The ministry had challenges in three more segments \u2014 jute, silk and wool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some takeaways from a walk-through of the textile trade show:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Closing the loop<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fashion and textile industry generates enormous waste. How to cut down on this was a subject of much deliberation and showcases. There were a lot of good ideas on display, showing that a fair amount of work has been done with fibres (bamboo, banana, flax), as well as creativity and ingenuity in weaves and finished garments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As Devangshu Dutta, Chief Executive of the consultancy Third Eyesight, points out, due credit must be given for the good work going into generating solutions that will reduce waste, be it textiles that are reprocessed and reused as yarn, or refashioned garments or reloved apparel. But, as he adds, on the other hand we have brands that are constantly looking to grow their business and there is a race to the bottom in terms of price. The relaunch of fast fashion retailer Shein in India is sending conflicting signals. \u201cThe basic engine is pumping out more and more products, and that has to be tackled,\u201d he says, pointing to the competing forces at work.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The source of hope, he says, is the fact that the young are a bit more conservative about how they consume and what they consume.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandip Ghose, CEO of MP Birla Group, which has one of the oldest jute companies in India, was among the visitors at Bharat Tex. \u201cAs an industry insider, what I found good at Bharat Tex was that quite a bit of research seems to be on, both for finished fabric and for weaving. There was a lot of work on making jute look aesthetic. There were some vanity projects like tea leaves packed in jute bags. But the challenge is in two areas \u2014 commercialisation, and scaling up of these ideas,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He rues that the jute sector has not taken advantage of the production-linked incentive scheme at a time when the world is looking for eco-friendly and biodegradable textiles. \u201cA tripartite partnership between the Centre (Niti Aayog and textile ministry), State government, and industry would address the issue of industry\u2019s dependence on subsidies, labour issues and exports,\u201d he says, adding that if India is looking at textiles as a major export area, jute is an option that has been missed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spinning into luxury<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A clear trend evident from a tour of some of the apparel and home textile pavilions is the move towards premiumisation, similar to what is visible in other sectors, noticeably FMCG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talking to the manufacturers, especially those focused on the domestic market, the story one heard was that consumption had slowed in the mass segment, but was reassuringly strong in the premium segment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Several players were also moving into the luxury and uber luxury segments. Both myTrident and Welspun had striking luxury collections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another trend visible in the home textiles section was the use of celebrity designers \u2014 myTrident\u2019s eye-catching collection by resort-wear designers Shivan-Narresh; and Welspun\u2019s beautiful sets from Kate Shand and Payal Singhal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cWhen the economy suffers, it is the poor and middle class who cut down. There is no pressure to reduce consumption at the upper levels, and companies will try to tap into demand that is recession-proof,\u201d says Dutta, explaining the push towards luxury by textile manufacturers.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New trade routes?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Export houses seemed reasonably happy with the buyer interest. Some mentioned that it was interesting to see buyers from Russia at the fair. However, for those supplying to US entities and Western Europe, the buyer interest from Russia may not translate into deals, given the risk of sanctions they could face.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To sum up, it was a fairly good showcase of India\u2019s textile prowess to the world, but whether it will ring in more export orders is debatable as many of the problems and challenges the sector faces were swept under the carpet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Published in <a href=\"https:\/\/www.thehindubusinessline.com\/catalyst\/india-bets-big-on-zero-waste-fashion\/article69255167.ece\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BusinessLine<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chitra Narayanan, BusinessLine New Delhi, 23 February 2025 India\u2019s formidable array of craft traditions got full play at the just concluded Bharat Tex 2025, the mega textile trade show in New Delhi that showcased the best of Indian weaves to the world. But if there was one theme that dominated this year\u2019s textile extravaganza, aimed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[25,669,27,212,668,60,36,235,3,131,280,44,46,47,48],"tags":[26,219,327,220,329,221,174,177,102,104,105,106,107,178,290,425,75,538,539,183,32,239,145,111,77,78,55,58,112,80,59,82,194,223,632,471,852,208,49,853,854],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apparel","category-b2b","category-branding","category-consumer","category-home-products","category-india","category-lifestyle-fashion","category-luxury","category-press-quotes","category-product-development-and-design","category-social-enterpriseimpact-investment","category-soft-goods","category-strategy","category-supply-chain","category-textiles","tag-apparel","tag-apparel-export-products","tag-apparel-exports","tag-apparel-industry","tag-apparel-manufacturing","tag-apparel-production","tag-consumer","tag-consumer-behaviour","tag-consumer-markets","tag-consumer-research","tag-consumer-segment","tag-consumer-segments","tag-consumerism","tag-consumers","tag-consumption","tag-designer-brands","tag-designers","tag-eco-friendly","tag-ecological","tag-ethical-consumer","tag-fashion","tag-fashion-lifestyle","tag-fashion-brands","tag-fashion-cycle","tag-fashion-design","tag-fashion-lifecycle","tag-fast-fashion","tag-global","tag-global-business","tag-global-sourcing","tag-india","tag-lifestyle-fashion","tag-mindful-consumer","tag-potential-apparel-export-products","tag-premium-brands","tag-reliance","tag-shein","tag-sustainability","tag-textiles","tag-trident","tag-welspun"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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