{"id":6680,"date":"2025-06-01T21:11:00","date_gmt":"2025-06-01T15:41:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6680"},"modified":"2025-06-03T21:19:14","modified_gmt":"2025-06-03T15:49:14","slug":"reliance-expands-its-candy-brand-portfolio","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/","title":{"rendered":"The candy counter is getting crowded"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Sharleen Dsouza, Business Standard <br>Mumbai, 1 June 2025 <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reliance Consumer Products is in a sweet spot \u2013 and it intends to stay there. Launched barely three years ago, the company has already entered the list of India\u2019s top 10 fast-moving consumer goods (FMCG) players by revenue in the 2024-25 financial year (FY25).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After making headlines by acquiring Campa Cola in 2022 \u2014 and taking the brand overseas in under two years \u2014 Reliance Consumer Products quickly expanded into food and non-food categories under the \u2018Independence\u2019 brand. Now, it has trained its sights on a new frontier: Confectionery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks the company\u2019s third major focus area after gaining traction in beverages and staples. Though present in biscuits and namkeens, its immediate priority is grabbing a share of the Indian consumer\u2019s pocket change \u2014 via candies, chocolates, and toffees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its entry into the confectionery business began quietly in 2022 with a pilot of Joyland candies in Uttar Pradesh. It soon went on an acquisition spree \u2014 first picking up the 30-year-old Maharashtra-based Toffeeman brand in 2023, followed by a 51 per cent stake in Lotus Chocolates, and then acquiring the 82-<br>year-old Ravalgaon, home to nostalgic brands like Pan Pasand, Mango Mood, and Laco. It has been steadily building a formidable candy arsenal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the Mukesh Ambani-led company isn\u2019t limiting itself to Re 1 or Rs 2 price points. According to a source, it is developing an end-to-end confectionery portfolio \u2014 across toffees, candies, and chocolate-based products \u2014 and plans to enter sub-segments like gums, jellies, and lollipops. It is also betting on old-school favourites, launching chocolate-based confections such as eclairs, Lotus Symphony (toffee with a chocolate centre), and Lotus Zellers (moulded chocolate miniatures).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is piloting distribution in five states \u2014 Maharashtra, Karnataka, Telangana, Andhra Pradesh, and Uttar Pradesh \u2014 with plans to go pan-India this fiscal and reach one million outlets, the source added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why the big bet? The Indian confectionery market is expected to grow from Rs. 37,900 crore in 2024 to~59,700 crore by 2033, at a compound annual growth rate of 5.2 per cent, according to global consultancy IMARC Group. North India leads the market with a 32.8 per cent share. IMARC adds that modern retail formats, better digital connectivity, and product innovation are driving market penetration in both urban and semi-urban areas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">India\u2019s sweet tooth has deep roots. Parle began selling candies in the 1920s, followed by Ravalgaon \u2014now part of Reliance Consumer Products\u2019 growing portfolio \u2013 in the 1940s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Experts say the company\u2019s strategy from the start was clear: Dominate. And it has the war chest to play the long game.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cOver two decades, Reliance has gained consumer-side experience and enormous momentum through various retail formats, and has figured out vertical integration in procurement,\u201d said Devangshu Dutta, chief executive officer of consultancy Third Eyesight.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cIts experience in staples comes from private labels, and starting with Campa, its acquisitions in food, beverage and FMCG have grown. As a group, it has the muscle and a long-term approach to make a mark in the market.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dhanraj Bhagat, partner at Grant Thornton India LLP, pointed out thatthe FMCG market is notoriously tough \u2014 especially when scaling regional brands nationally. \u201cBut Reliance has deep pockets for brand building,\u201d he said. That\u2019s what sets it apart \u2014 it can spend big and be patient, he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the company is making a dent via its distribution penetration strategy, it also needs to spend on publicity, Bhagat added. \u201cReliance has the money, so it is a different ball game for it as this gives the company the ability to spend and play the long-term game.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reliance Consumer Products is also offering higher margins to distributors in categories like Campa and confectionery, giving it a competitive edge. Its aggressive incentives have forced rivals to raise their own distributor margins \u2014 a sign of how this sweet battle is heating up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Published in Business Standard)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sharleen Dsouza, Business Standard Mumbai, 1 June 2025 Reliance Consumer Products is in a sweet spot \u2013 and it intends to stay there. Launched barely three years ago, the company has already entered the list of India\u2019s top 10 fast-moving consumer goods (FMCG) players by revenue in the 2024-25 financial year (FY25). After making headlines [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[746,215,60,3,46],"tags":[295,353,893,103,144,250,214,291,216,292,293,59,670,690,471,660,659,124],"class_list":["post-6680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fmcg","category-food-grocery","category-india","category-press-quotes","category-strategy","tag-brand-portfolio","tag-business-strategy","tag-confectionary","tag-consumer-products","tag-entry-strategy","tag-fmcg","tag-food","tag-food-beverage","tag-food-grocery","tag-food-and-grocery","tag-food-processing","tag-india","tag-ma","tag-mergers-and-acquisitions","tag-reliance","tag-reliance-industries","tag-reliance-retail","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The candy counter is getting crowded - Third Eyesight<\/title>\n<meta name=\"description\" content=\"Reliance Consumer Products is developing a sweet tooth as it chases its third leg of growth through bittersweet disruption.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The candy counter is getting crowded - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Reliance Consumer Products is developing a sweet tooth as it chases its third leg of growth through bittersweet disruption.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-01T15:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T15:49:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2025\/06\/fmcg-top-10-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1323\" \/>\n\t<meta property=\"og:image:height\" content=\"746\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"The candy counter is getting crowded\",\"datePublished\":\"2025-06-01T15:41:00+00:00\",\"dateModified\":\"2025-06-03T15:49:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/\"},\"wordCount\":636,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/fmcg-top-10-2025.jpg\",\"keywords\":[\"brand portfolio\",\"business strategy\",\"confectionary\",\"consumer products\",\"entry strategy\",\"FMCG\",\"food\",\"Food &amp; Beverage\",\"Food &amp; Grocery\",\"food and grocery\",\"food processing\",\"India\",\"M&amp;A\",\"mergers and acquisitions\",\"Reliance\",\"Reliance Industries\",\"Reliance Retail\",\"Strategy\"],\"articleSection\":[\"FMCG\",\"Food &amp; Grocery\",\"India\",\"Press Quotes\",\"Strategy\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/\",\"name\":\"The candy counter is getting crowded - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/fmcg-top-10-2025.jpg\",\"datePublished\":\"2025-06-01T15:41:00+00:00\",\"dateModified\":\"2025-06-03T15:49:14+00:00\",\"description\":\"Reliance Consumer Products is developing a sweet tooth as it chases its third leg of growth through bittersweet disruption.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/fmcg-top-10-2025.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/fmcg-top-10-2025.jpg\",\"width\":1323,\"height\":746},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/reliance-expands-its-candy-brand-portfolio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The candy counter is getting crowded\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The candy counter is getting crowded - Third Eyesight","description":"Reliance Consumer Products is developing a sweet tooth as it chases its third leg of growth through bittersweet disruption.","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/","og_locale":"en_GB","og_type":"article","og_title":"The candy counter is getting crowded - Third Eyesight","og_description":"Reliance Consumer Products is developing a sweet tooth as it chases its third leg of growth through bittersweet disruption.","og_url":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2025-06-01T15:41:00+00:00","article_modified_time":"2025-06-03T15:49:14+00:00","og_image":[{"width":1323,"height":746,"url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2025\/06\/fmcg-top-10-2025.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"The candy counter is getting crowded","datePublished":"2025-06-01T15:41:00+00:00","dateModified":"2025-06-03T15:49:14+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/"},"wordCount":636,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/#primaryimage"},"thumbnailUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2025\/06\/fmcg-top-10-2025.jpg","keywords":["brand portfolio","business strategy","confectionary","consumer products","entry strategy","FMCG","food","Food &amp; Beverage","Food &amp; Grocery","food and grocery","food processing","India","M&amp;A","mergers and acquisitions","Reliance","Reliance Industries","Reliance Retail","Strategy"],"articleSection":["FMCG","Food &amp; Grocery","India","Press Quotes","Strategy"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/","url":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/","name":"The candy counter is getting crowded - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/#primaryimage"},"thumbnailUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2025\/06\/fmcg-top-10-2025.jpg","datePublished":"2025-06-01T15:41:00+00:00","dateModified":"2025-06-03T15:49:14+00:00","description":"Reliance Consumer Products is developing a sweet tooth as it chases its third leg of growth through bittersweet disruption.","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/#primaryimage","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2025\/06\/fmcg-top-10-2025.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2025\/06\/fmcg-top-10-2025.jpg","width":1323,"height":746},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/reliance-expands-its-candy-brand-portfolio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"The candy counter is getting crowded"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=6680"}],"version-history":[{"count":3,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6680\/revisions"}],"predecessor-version":[{"id":6685,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6680\/revisions\/6685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media\/6681"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=6680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=6680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=6680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}