{"id":6710,"date":"2025-07-01T22:27:00","date_gmt":"2025-07-01T16:57:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6710"},"modified":"2025-07-15T22:34:11","modified_gmt":"2025-07-15T17:04:11","slug":"amazon-speeds-up-deliveries-in-india","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/amazon-speeds-up-deliveries-in-india\/","title":{"rendered":"Amazon Hastening Deliveries in Competitive India"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Sankalp Phartiyal, Bloomberg <br>1 July 2025 <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just last week, Amazon.com Inc.\u2019s India unit announced the launch of five new fulfillment centers to speed up e-commerce deliveries across the South Asian country\u2019s smaller towns and cities. The online shopping giant\u2019s statement included the words fast, faster and fastest nine times. That\u2019s because delivery speed has never mattered more in India than it does now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Homegrown firms such as Eternal Ltd.\u2019s Blinkit, Swiggy Ltd.\u2019s Instamart and Zepto are now delivering everything from pricey herbal skincare to Bluetooth speakers in just 10 minutes, making Amazon\u2019s overnight shipping look comparatively lethargic. With one of the world\u2019s fastest-growing major economies and a swelling middle class that\u2019s looking for instant gratification, India is growing ever more important \u2014 and demanding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no surprise that the as-yet-unprofitable Amazon India is investing another $233 million to boost its delivery network and infrastructure in the country this year. It\u2019s already committed more than $11 billion in India, the bulk of which has gone toward building online retail from the ground up. Its upstart rivals, also in the red, are driving a behavioral shift and are quickly building up their order volumes to the point where they\u2019ll be able to strike distribution deals with consumer brands at an Amazon-like scale. That\u2019s the mood music I\u2019m hearing from local investors and it\u2019s why Amazon is actively trying to counteract these nascent fast-commerce players.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take me as an example of changing habits. Last week, I found myself bereft of shaving supplies on the morning of a day that featured an important meeting. I ordered a razor, brush and shaving cream via Swiggy and they were with me within 10 minutes. That sort of convenience is (probably) why I neglected<br>to restock my bathroom cabinet in advance \u2014 I simply don\u2019t need to spend time planning small purchases anymore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What does this mean for Amazon? Well, beyond everyday conveniences, Amazon and Walmart Inc.\u2019s Flipkart may also lose out on higher-ticket purchases such as smartphones and other consumer electronics. Why wait in line or for days for the latest iPhone if an army of scooter riders is ready to drop it off at your doorstep almost instantly? And, specific to Amazon, how compelling will Prime delivery be if there are superior alternatives?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Seattle-based online retailer was once driven out of China by regulations promoting domestic names, \u201cwhich had deep and patient capital, and strong capabilities,\u201d said Devangshu Dutta, head of retail consultancy firm Third Eyesight. \u201cBecause of this, it becomes that much more important for Amazon to succeed in India, as it\u2019s now the world\u2019s largest market by users. The consumption numbers will also grow with time.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no overstatement to say that quick commerce could redefine online shopping for Indians, setting a precedent unique to the country. We\u2019ve already seen that happen with UPI, the state-backed peer-to-peer digital payments system that\u2019s outshined credit cards. The company that best adapts to and serves the demands of India\u2019s growing online consumer base will command a share of a rapidly growing e-commerce arena that\u2019s today worth $60 billion in gross merchandise value, according to Bain &amp; Co.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon\u2019s already shifting gears in a highly visible way. Last month, it launched \u201cNow,\u201d a 10-minute delivery service, in some parts of the southern tech hub of Bangalore. That marks its experimental foray into quick commerce. The company is also taking baby steps to plug the money bleed, now charging all<br>online shoppers 5 rupees ($0.06) in marketplace fees. That\u2019s negligible per transaction, but need I remind you that India is the world\u2019s most populous country and hundreds of millions shop on Amazon?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even while operating from a position of considerable strength, Amazon sees the rise of its more quick-witted rivals and the shift in consumer behavior, and it\u2019s taking action. To avert those young companies building a comparable retail empire to its own, Amazon will have to show it still has the agility to outrace all comers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;With assistance from Brunella Tipismana Urbano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To view this story in Bloomberg click here:<br>https:\/\/blinks.bloomberg.com\/news\/stories\/SYPVYEDWLU68<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sankalp Phartiyal, Bloomberg 1 July 2025 Just last week, Amazon.com Inc.\u2019s India unit announced the launch of five new fulfillment centers to speed up e-commerce deliveries across the South Asian country\u2019s smaller towns and cities. The online shopping giant\u2019s statement included the words fast, faster and fastest nine times. That\u2019s because delivery speed has never [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[25,708,212,286,249,215,33,625,668,60,36,37,3,43,44,46,47,302,48],"tags":[498,761,174,177,101,102,103,106,107,600,32,602,214,216,59,191,69,166,581,718,65,339,66,820,311,642,760],"class_list":["post-6710","post","type-post","status-publish","format-standard","hentry","category-apparel","category-beauty-personal-care","category-consumer","category-customer-relationship","category-e-commerce","category-food-grocery","category-footwear","category-health-wellness","category-home-products","category-india","category-lifestyle-fashion","category-marketing","category-press-quotes","category-retail","category-soft-goods","category-strategy","category-supply-chain","category-technology","category-textiles","tag-amazon","tag-blinkit","tag-consumer","tag-consumer-behaviour","tag-consumer-goods","tag-consumer-markets","tag-consumer-products","tag-consumer-segments","tag-consumerism","tag-ecommerce","tag-fashion","tag-flipkart","tag-food","tag-food-grocery","tag-india","tag-indian-market","tag-indian-retail-sector","tag-modern-retail","tag-online-retail","tag-quick-commerce","tag-retail","tag-speed","tag-supply-chain","tag-swiggy-instamart","tag-technology-2","tag-walmart","tag-zepto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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