{"id":6804,"date":"2025-11-04T18:06:24","date_gmt":"2025-11-04T12:36:24","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6804"},"modified":"2025-11-04T18:49:05","modified_gmt":"2025-11-04T13:19:05","slug":"high-value-products-online-serious-revenue-or-just-a-digital-showcase","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/high-value-products-online-serious-revenue-or-just-a-digital-showcase\/","title":{"rendered":"High-value Products Online: Serious Revenue or Just a Digital Showcase?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Yash Bhatia, IMPACT <br>4 November 2025 <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It started with groceries. Quick commerce started delivering milk, bread, and eggs in 10\u201315 minutes, which seemed revolutionary enough in 2022. Then came the iPhone 14 launch, and suddenly, quick commerce wasn\u2019t just about convenience; it was about spectacle. Overnight, India\u2019s app-based delivery ecosystem became the stage for a new ritual: flagship products arriving at your doorstep faster than you can say &#8216;checkout.&#8217;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And now? Phones aren\u2019t the limit. You can even order motorcycles online. Yes, motorcycles. Royal Enfield has partnered with Flipkart to list its entire 350cc portfolio, which will be delivered to five cities: Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lines between e-commerce and quick commerce are becoming increasingly blurred. Flipkart\u2019s Flipkart Minutes and Amazon\u2019s instant delivery options are proof that speed is no longer a differentiator; it\u2019s table stakes. And as platforms race to expand, high-ticket items are joining the frenzy, from electronics and furniture to watches, fitness equipment, and premium kitchen appliances. For platforms, these products are goldmines of margin; the challenge lies in logistics and consumer trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a report by CareEdge Advisory, India had over 270 million online shoppers in 2024, making it the second-largest e-retail user base globally, while the e-commerce market grew 23.8% in 2024 over the year-ago period, it said. The report also added that Indians ordered Rs 64,000 crore of goods from quick-commerce platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the consumer standpoint, one of the challenges for consumers to buy high-ticket items from the quick commerce platforms is to get consumer trust, which used to be the case when e-commerce started its operations. Can quick commerce move to high-ticket items? Is quick commerce looking at these items as a branding exercise, or are they looking at them as a serious revenue stream channel?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chirag Taneja, Founder &amp; CEO, GoKwik &#8211; an e-commerce enablement platform, says what began as a branding exercise for D2C brands has now evolved into a credible revenue stream. \u201cIn the early days, high-ticket categories on D2C platforms saw limited traction,\u201d he explains. \u201cTrust was still being built, customers were unsure if their orders would even reach them. There were many friction points.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that\u2019s no longer the case. According to GoKwik\u2019s network data, high-ticket purchases (above \u20b92,500) are no longer outliers, they\u2019re becoming a consistent driver of topline revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interestingly, most of these premium purchases are powered by credit instruments from no-cost EMIs to instant credit options at checkout. \u201cThis reflects a clear shift in mindset,\u201d says Taneja. \u201cConsumers no longer view high-value spending as a financial strain. They see it as a set of manageable, bite-sized payments that help them aspire higher, quicker. It\u2019s not just a financial enabler, it\u2019s a psychological unlock that makes premium consumption feel accessible and routine,\u201d he adds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith strong trust in delivery reliability, smooth returns, and credible brand backing, the ecosystem has bridged the gap that once kept premium shopping offline,\u201d says Taneja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Devangshu Dutta, Founder of a specialist consulting firm, Third Eyesight, thinks differently and points out that high-value items still make up a small slice of quick commerce sales. \u201cThe model thrives on simplicity, a limited product range on the platform\u2019s end, and quick, low-friction decision-making on the consumer\u2019s,\u201d he explains.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That said, Dutta believes quick commerce can still play a strategic role for premium brands. \u201cFor high-value products, q-comm can be an excellent lever for driving velocity, testing market response, or amplifying brand visibility. But it should be viewed as one piece of the channel mix, not the primary sales driver.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From the platform\u2019s perspective, however, listing high-ticket products brings its own upside. \u201cThey create excitement, boost average transaction values, and improve realised margins,\u201d Dutta notes. \u201cConsumers are often drawn in by novelty, exclusivity, or status appeal, especially during big launches or limited-time promotions.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Still, he adds a note of realism: \u201cPremium and high-ticket purchases largely remain planned decisions. Most consumers continue to prefer established offline and e-commerce channels for such buys where trust in authenticity, return policies, and after-sales services still carry greater weight than instant gratification.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seshu Kumar Tirumala, Chief Buying and Merchandising Officer, BigBasket, says the company doesn\u2019t look at electronics as a high-ticket item category but rather focuses on building a complete category experience for customers. \u201cFor example, if we list an Enfield bike, we\u2019d also want to offer spare parts, servicing options, and extended warranties, because that\u2019s how the category functions,\u201d he explains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tirumala adds that BigBasket adopted the same approach when it ventured into mobiles and mobile accessories. \u201cWhen we launched this category last year, it was a trial. Today, it\u2019s a sizable part of our business,\u201d he says. Currently, electronics and mobile accessories contribute 5\u201310% of BigBasket\u2019s monthly sales, having grown 250\u2013300% year-on-year since the first iPhone launch on the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the launch day drives the highest demand for flagship devices like the iPhone, Tirumala notes that the following one to two months see strong accessory sales, from AirPods and headphones to chargers and power banks. \u201cOn average, mobiles and accessories account for 7\u20138% of our total sales, peaking at 10% during the festive season. Overall, this category has grown from zero to 7\u20138% of our total business in just a year, and we expect it to reach around 25% next year,\u201d he adds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, the platform offers select models from smartphone brands, including OnePlus, Realme, Redmi, Vivo, and Oppo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bengaluru-based platform is now piloting the delivery of large home appliances across across select city areas in partnership with Croma. If successful, BigBasket plans to expand this model to other cities, further broadening its quick commerce offering beyond everyday essentials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taneja points out that the traditional e-commerce model, once driven by discounts and affordability, is now evolving toward experience and access. Over the next few years, two major shifts will shape this transformation: credit-first commerce, where EMIs become the default mode for premium purchases, and aspirational commerce, where consumers view e-commerce as the easiest path to lifestyle upgrades. Consequently, platforms will need to reposition themselves from being \u201cwhere you save more\u201d to \u201cwhere you unlock more\u201d, prioritising personalisation, trust, and a seamless shopping experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As quick commerce matures, it is no longer just about instant gratification; it\u2019s becoming a bridge between aspiration and accessibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platforms are proving that speed, trust, and seamless experience can coexist with high-value purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Published in <a href=\"https:\/\/www.impactonnet.com\/impact-stories\/high-value-products-online-serious-revenue-or-just-a-digital-showcase-12403.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IMPACT<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yash Bhatia, IMPACT 4 November 2025 It started with groceries. Quick commerce started delivering milk, bread, and eggs in 10\u201315 minutes, which seemed revolutionary enough in 2022. Then came the iPhone 14 launch, and suddenly, quick commerce wasn\u2019t just about convenience; it was about spectacle. Overnight, India\u2019s app-based delivery ecosystem became the stage for a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[25,772,708,27,212,286,249,746,215,33,625,668,60,36,235,37,3,43,44,46,47,302],"tags":[498,26,692,423,633,99,100,283,52,177,101,103,105,106,107,773,614,697,182,600,32,239,828,602,214,216,292,234,905,113,59,119,120,84,86,256,499,581,700,632,200,470,718,65,935,640,339],"class_list":["post-6804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apparel","category-automotive","category-beauty-personal-care","category-branding","category-consumer","category-customer-relationship","category-e-commerce","category-fmcg","category-food-grocery","category-footwear","category-health-wellness","category-home-products","category-india","category-lifestyle-fashion","category-luxury","category-marketing","category-press-quotes","category-retail","category-soft-goods","category-strategy","category-supply-chain","category-technology","tag-amazon","tag-apparel","tag-apple","tag-automotive","tag-big-basket","tag-brand","tag-brand-building","tag-brand-identity","tag-branding","tag-consumer-behaviour","tag-consumer-goods","tag-consumer-products","tag-consumer-segment","tag-consumer-segments","tag-consumerism","tag-croma","tag-digital","tag-direct-to-consumer","tag-durables","tag-ecommerce","tag-fashion","tag-fashion-lifestyle","tag-fitness","tag-flipkart","tag-food","tag-food-grocery","tag-food-and-grocery","tag-footwear-2","tag-furniture","tag-growing-brands","tag-india","tag-market-segments","tag-marketing","tag-merchandise-planning","tag-merchandising","tag-omnichannel","tag-online","tag-online-retail","tag-packaged-foods","tag-premium-brands","tag-pricing","tag-promotions","tag-quick-commerce","tag-retail","tag-royal-enfield","tag-sale-events","tag-speed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>High-value Products Online: Serious Revenue or Just a Digital Showcase? - Third Eyesight<\/title>\n<meta name=\"description\" content=\"Quick commerce has evolved from delivering groceries to offering iPhones and even Royal Enfields. 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