{"id":6973,"date":"2026-05-06T08:57:00","date_gmt":"2026-05-06T03:27:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=6973"},"modified":"2026-05-10T09:10:37","modified_gmt":"2026-05-10T03:40:37","slug":"quick-fashion-legacy-brands-race-to-match-instant-delivery-demands","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/","title":{"rendered":"Quick fashion: Legacy brands race to match instant delivery demands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Vaeshnavi Kasthuril, MINT <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mumbai, 6 May 2026 <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fashion retailers are speeding up deliveries to keep pace with instant-gratification shopping driven by quick-fashion startups, with established players and newer brands taking sharply different approaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, brands such as Biba and The House of Rare have adopted a more calibrated, infrastructure-led strategy rather than a rapid overhaul of existing store networks. &#8220;We&#8217;ve been doing this in a very soft way but not necessarily from the same stores because that affects the customer experience,&#8221; said Siddharth Bindra, managing director of Biba. Bindra said using retail stores as fulfilment hubs for rapid delivery creates operational constraints, particularly given store sizes and layouts. &#8220;We don&#8217;t have very large stores; they are anywhere between 1,000 and 2,000 square feet. So that&#8217;s not the right efficiency,&#8221; he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, the brand is evaluating a hub-based model in cities with higher store density, enabling faster deliveries without disrupting stone operations. &#8220;If we do, it will be though proper hubs in cities where we have four to five stores, where we would start with quick commerce and accelerate it,&#8221; he said. This could enable same-day or two to three-hour deliveries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The House of Rare, which houses Rare Rabbit (men&#8217;s urban fashion) and Rareism (women&#8217;s fashion), is adopting a similar approach, evaluating city-levee fulfilment hubs in markets with higher store concentrations to enable faster deliveries while keeping retail outlets focused on walk-in consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy reflects a broader attempt among legacy retallers to belance speed with experience, rather than treating stores as Interchangeable logistics nodes. &#8220;The eventual goal is the customer, but it creates a lot of difference in the customer experience&#8221; Bindra said, pointing to the trade-offs involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Different take<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast, some brands are moving more aggressively to integrate stones directly into fulfilment networks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Libas, an initial public offering (IPO)-bound apparel company, is networking its operating model to plug its physical retail network Into a faster, hyperlocal delivery system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier, the 12-year-old company followed a more traditional structure. Online orders were largely fulfilled from central warehouses and delivered over a few days, while stores primarily served walk-in customers, with the two channels operating independently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is now changing. Libas is using its stores and nearby warehouses as local fulfilment points, allowing it to service orders within a much smaller delivery radius,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;At Libas, the time frame will be approximately 60-90 minutes at the max,&#8221; said Bhavay Pruthi, senior vice president, e-commerce and product management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rollout has been gradual, starting with select cities and limited catchments, typically within a 7-10km radius, where delivery timelines can be tightly controlled. It has also narrowed the product mix initialy to itams that are easier to move quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The push comes as consumer expectations around delivery timelines extend beyond groceries into fashion, forcing brands to rethink supply-chain design,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rise of quick fashion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The urgency to adapt is being shaped by a surge in quick fashion startups that are attracting investor attention despite heavy cash burm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The segment has seen a flurry of funding in recent months, with Zilo raising $15.3 million in February led by Peak XV, and Knot securing $5 million in a round led by 12 Flags in December.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It has also evolved rapidly. Quick-commerce platforms such as Zepto, Instamart and Blinkit initially offered a limited range of basic fashion items for last-minute purchases. This has since expanded into a more specialized category, with vertical players offering wider assortments across party, work and occasion wear with rapid delivery timelines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New entrants are pushing the model further. Wydo, for instance, promises deliveries within 15 to 30 minutes in Bengaluru, while Gen Z-focused offerings such as Newme&#8217;s Zip and Snitch Quick are building businesses around near-instant fashion access.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Myntra&#8217;s rapid commerce division, M-Now, accounted for about 10% of orders in the locations where it was available as of last November.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This is the new kind of experience that customers are expecting,&#8221; Pruthi said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Libas is working with third-party logistics providers and quick commerce platforms for the last-mile delivery, while focusing internally on faster picking, packing and order routing. Quick commerce currently accounts for about 2% of its overall sales, with scope to grow as the model scales..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Early results, however, highlight the trade-offs. &#8220;We saw very good sell-throughs for e-commerce, but it was cannibalizing existing store sales,&#8221; Pruths said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are also fimits to what customers are willing to buy through rapid-delivery channels. &#8220;Customers do not have the confidence to spend 15,000 for a fashion product from a quick- commerce channel,&#8221; he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To address this, Libas has tightened delivery radii, curated a more suitable product mix, and is testing stores with attached dark-store infrastructure to balance walk-in and online demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experts say these challenges are structural. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;If you look at fashion, it&#8217;s extremely unpredictable, and if you are a brand across multiple products, it&#8217;s complicated process,&#8221; said Devangshu Dutta, founder of management consulting firm Third Eyesight.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>While demand for faster deliveries is rising, it remains a small slice of the overall market, with profitability still uncertain due to limited assortments and high fulfilment costs. For traditional retailers, adopting the model requires a fundamental reworking of supply chains that were not built for near-instant delivery, Dutta added.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Published in <a href=\"https:\/\/www.livemint.com\/industry\/retail\/india-fashion-brands-rapid-delivery-quick-commerce-strategies\/amp-11777960658075.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MINT<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vaeshnavi Kasthuril, MINT Mumbai, 6 May 2026 Fashion retailers are speeding up deliveries to keep pace with instant-gratification shopping driven by quick-fashion startups, with established players and newer brands taking sharply different approaches. For example, brands such as Biba and The House of Rare have adopted a more calibrated, infrastructure-led strategy rather than a rapid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[25,212,249,60,36,3,44,46,47,302,48],"tags":[761,32,239,145,55,59,191,69,996,933,1015,82,310,255,256,499,581,675,718,64,1016,1017,339,340,384,124,66,820,311,792,760,1018],"class_list":["post-6973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apparel","category-consumer","category-e-commerce","category-india","category-lifestyle-fashion","category-press-quotes","category-soft-goods","category-strategy","category-supply-chain","category-technology","category-textiles","tag-blinkit","tag-fashion","tag-fashion-lifestyle","tag-fashion-brands","tag-fast-fashion","tag-india","tag-indian-market","tag-indian-retail-sector","tag-instagram","tag-knot","tag-libas","tag-lifestyle-fashion","tag-logistics","tag-multichannel","tag-omnichannel","tag-online","tag-online-retail","tag-phygital","tag-quick-commerce","tag-quick-response","tag-rare-rabbit","tag-rareism","tag-speed","tag-speed-sourcing","tag-store-operations","tag-strategy","tag-supply-chain","tag-swiggy-instamart","tag-technology-2","tag-young-fashion","tag-zepto","tag-zilo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quick fashion: Legacy brands race to match instant delivery demands - Third Eyesight<\/title>\n<meta name=\"description\" content=\"From Biba to Libas, fashion retailers are adopting different strategies to meet instant-gratification shopping demands\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick fashion: Legacy brands race to match instant delivery demands - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"From Biba to Libas, fashion retailers are adopting different strategies to meet instant-gratification shopping demands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T03:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-10T03:40:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/05\/quick-fashion-MINT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1451\" \/>\n\t<meta property=\"og:image:height\" content=\"815\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Quick fashion: Legacy brands race to match instant delivery demands\",\"datePublished\":\"2026-05-06T03:27:00+00:00\",\"dateModified\":\"2026-05-10T03:40:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/\"},\"wordCount\":878,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/quick-fashion-MINT.jpg\",\"keywords\":[\"Blinkit\",\"fashion\",\"Fashion &amp; Lifestyle\",\"fashion brands\",\"fast fashion\",\"India\",\"Indian market\",\"Indian retail sector\",\"Instagram\",\"Knot\",\"Libas\",\"Lifestyle &amp; Fashion\",\"logistics\",\"multichannel\",\"omnichannel\",\"online\",\"online retail\",\"phygital\",\"quick commerce\",\"quick response\",\"Rare Rabbit\",\"Rareism\",\"speed\",\"speed sourcing\",\"store operations\",\"Strategy\",\"Supply Chain\",\"Swiggy Instamart\",\"technology\",\"young fashion\",\"Zepto\",\"Zilo\"],\"articleSection\":[\"Apparel\",\"Consumer\",\"e-commerce\",\"India\",\"Lifestyle &amp; Fashion\",\"Press Quotes\",\"Soft Goods\",\"Strategy\",\"Supply Chain\",\"Technology\",\"Textiles\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/\",\"name\":\"Quick fashion: Legacy brands race to match instant delivery demands - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/quick-fashion-MINT.jpg\",\"datePublished\":\"2026-05-06T03:27:00+00:00\",\"dateModified\":\"2026-05-10T03:40:37+00:00\",\"description\":\"From Biba to Libas, fashion retailers are adopting different strategies to meet instant-gratification shopping demands\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/quick-fashion-MINT.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/quick-fashion-MINT.jpg\",\"width\":1451,\"height\":815},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quick fashion: Legacy brands race to match instant delivery demands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quick fashion: Legacy brands race to match instant delivery demands - Third Eyesight","description":"From Biba to Libas, fashion retailers are adopting different strategies to meet instant-gratification shopping demands","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/","og_locale":"en_GB","og_type":"article","og_title":"Quick fashion: Legacy brands race to match instant delivery demands - Third Eyesight","og_description":"From Biba to Libas, fashion retailers are adopting different strategies to meet instant-gratification shopping demands","og_url":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2026-05-06T03:27:00+00:00","article_modified_time":"2026-05-10T03:40:37+00:00","og_image":[{"width":1451,"height":815,"url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/05\/quick-fashion-MINT.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"Quick fashion: Legacy brands race to match instant delivery demands","datePublished":"2026-05-06T03:27:00+00:00","dateModified":"2026-05-10T03:40:37+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/"},"wordCount":878,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/#primaryimage"},"thumbnailUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/05\/quick-fashion-MINT.jpg","keywords":["Blinkit","fashion","Fashion &amp; Lifestyle","fashion brands","fast fashion","India","Indian market","Indian retail sector","Instagram","Knot","Libas","Lifestyle &amp; Fashion","logistics","multichannel","omnichannel","online","online retail","phygital","quick commerce","quick response","Rare Rabbit","Rareism","speed","speed sourcing","store operations","Strategy","Supply Chain","Swiggy Instamart","technology","young fashion","Zepto","Zilo"],"articleSection":["Apparel","Consumer","e-commerce","India","Lifestyle &amp; Fashion","Press Quotes","Soft Goods","Strategy","Supply Chain","Technology","Textiles"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/","url":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/","name":"Quick fashion: Legacy brands race to match instant delivery demands - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/#primaryimage"},"thumbnailUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/05\/quick-fashion-MINT.jpg","datePublished":"2026-05-06T03:27:00+00:00","dateModified":"2026-05-10T03:40:37+00:00","description":"From Biba to Libas, fashion retailers are adopting different strategies to meet instant-gratification shopping demands","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/#primaryimage","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/05\/quick-fashion-MINT.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/05\/quick-fashion-MINT.jpg","width":1451,"height":815},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/quick-fashion-legacy-brands-race-to-match-instant-delivery-demands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"Quick fashion: Legacy brands race to match instant delivery demands"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=6973"}],"version-history":[{"count":2,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6973\/revisions"}],"predecessor-version":[{"id":6976,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/6973\/revisions\/6976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media\/6974"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=6973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=6973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=6973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}