{"id":7018,"date":"2026-06-22T21:49:06","date_gmt":"2026-06-22T16:19:06","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=7018"},"modified":"2026-06-22T21:49:08","modified_gmt":"2026-06-22T16:19:08","slug":"online-beauty-marketplaces-push-for-growth-with-in-house-brands","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/online-beauty-marketplaces-push-for-growth-with-in-house-brands\/","title":{"rendered":"Online beauty marketplaces push for growth with in-house brands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Sharleen D\u2019souza &amp; Shivani Shinde, Business Standard<\/em> <br><em>Mumbai, 21 June 2026<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online beauty marketplaces Reliance Retail Ventures\u2019 Tira and Nykaa have a common mantra: growing in-house brands. Successful brand acquisitions and margin growth seem to fuel the push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cWith private labels, margins are better. It also helps both companies plug the gap in the market which other brands are not present in,\u201d Devangshu Dutta, chief executive officer (CEO) of Third Eyesight, told Business Standard. Within in-house brands, products need some investment in research and development (R&amp;D), he explained.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Harish Bijoor, brand and business strategy consultant at Harish Bijoor Consults, said that margins are better for platforms with in-house brands.\u201cTypically most companies are getting insular. The idea is to own brands and own the profits from those brands. When you are a marketplace, you put in effort for other brands, this strategy helps marketplaces lock in on profits instead of losing out to other brands, which sell on the platform,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the 49th annual general meeting of Reliance Industries (RIL) on Friday, Isha Ambani, executive director of Reliance Retail Ventures Ltd, and non-executive director of RIL, had laid out plans for Tira. \u201cWe will scale our own brands to consumers across India and beyond, ensuring Indian beauty prod-<br>ucts stand proudly alongside the world\u2019s leading global giants.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its in-house brands include Puraveda, Pahadi Local, haircare brand Anomaly, which was recently acquired from actress Priyanka Chopra Jonas, and skincare and make-up brand Akind, which it co-created with Mira Rajput Kapoor. Its portfolio also includes Nails Our Way and Dream Immerse Play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambani\u2019s statement had come a day after Nykaa\u2019s management had also hinted at expanding its in-house brands on its investor day on Thursday. The platform, operated by FSN E-Commerce Ventures, outlined an ambitious road map to become an over $5 billion beauty and lifestyle business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The growth of Nykaa\u2019s \u201cHouse of Brands\u201d is expected to be significant. The management aims to be the largest house of brands business in India by financial year 2030 (FY30). Management has guided toward a net sale value (NSV) compounded annual growth rate (CAGR) of 30 per cent over FY26-30, taking the NSV from Rs. 1,700 crore in FY26 to Rs. 5,000 crore by FY30.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cHouse of Nykaa\u201d GMV grew over 65 per cent in FY26, with an improvement in profitability. In a report on the company\u2019s focus on in-house brands business, Motilal Oswal said, \u201cHouse of Brands is expected to grow faster than the core marketplace business and become a meaningfully larger contributor to group revenues and profits by FY30. We believe profit contribution is expected to increase disproportionately, given the higher gross margins, stronger pricing control, and lower dependence on third-party brands.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nykaa\u2019s platform creates a structural incubation advantage, it said. \u201cFashion today serves about 300,000 styles across categories, while customer discovery increasingly happens through content, personalisation, and creator-led commerce. This allows the company to identify emerging brands and categories early, before allocating capital behind them,\u201d the report added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As of the fourth quarter of financial year (FY26), \u201cHouse of Nykaa\u201d had 12 brands across Beauty and Fashion categories at various growth stages, and two successful acquisitions of Dot &amp; Key and Earth Rhythm. Dot &amp; Key has grown 13 times over the last three years, while Kay Beauty has grown three times over this period, said the company. During the Q4FY26 results, the company had said that the strong performance of \u201cHouse of Nykaa\u201d had impacted margins positively. P Ganesh, chief financial officer, FSN E-Commerce while explaining the margin growth said, \u201c\u2026with gross margin improving by 132 basis points<br>in FY26, led by strong performance of House of Nykaa and improved service income across businesses.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For FY26, \u201cHouse of Nykaa\u201d delivered a strong Rs. 3,176 crore of GMV. \u201cThat\u2019s an about 50 per cent year-on-year increase. Served more than 17 million consumers and expanded distribution beyond online as well to 150,000 GT doors. As a reminder, this unit includes brands across beauty and fashion, seven brands in Beauty and in Fashion five brands, with an increased focus on one in particular, which is Nykd,\u201d said Adwaita Nayar, executive director, cofounder and chief executive officer, \u201cHouse of Nykaa Brands\u201d, during the fourth quarter results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Published in <a href=\"https:\/\/www.business-standard.com\/industry\/news\/beauty-online-market-places-push-for-growth-with-their-in-house-brands-126062100529_1.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Business Standard<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sharleen D\u2019souza &amp; Shivani Shinde, Business Standard Mumbai, 21 June 2026 Online beauty marketplaces Reliance Retail Ventures\u2019 Tira and Nykaa have a common mantra: growing in-house brands. Successful brand acquisitions and margin growth seem to fuel the push. \u201cWith private labels, margins are better. It also helps both companies plug the gap in the market [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[708,27,249,746,625,60,36,3,131,43,46],"tags":[97,623,99,100,295,52,923,845,600,113,59,191,69,690,166,255,678,256,674,123,63,471,1003,659,683],"class_list":["post-7018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-personal-care","category-branding","category-e-commerce","category-fmcg","category-health-wellness","category-india","category-lifestyle-fashion","category-press-quotes","category-product-development-and-design","category-retail","category-strategy","tag-advertising","tag-beauty","tag-brand","tag-brand-building","tag-brand-portfolio","tag-branding","tag-content","tag-cosmetics","tag-ecommerce","tag-growing-brands","tag-india","tag-indian-market","tag-indian-retail-sector","tag-mergers-and-acquisitions","tag-modern-retail","tag-multichannel","tag-nykaa","tag-omnichannel","tag-personal-care","tag-private-label","tag-product-development","tag-reliance","tag-reliance-consumer-products","tag-reliance-retail","tag-tira"],"yoast_head":"<!-- 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