{"id":7030,"date":"2026-07-13T19:24:10","date_gmt":"2026-07-13T13:54:10","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=7030"},"modified":"2026-07-13T19:24:11","modified_gmt":"2026-07-13T13:54:11","slug":"specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/","title":{"rendered":"Specialty quick-commerce bets on curation, not just rapid delivery"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Sowmya Ramasubramanian, Vaeshnavi Kasthuril (MINT) <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Bengaluru, 13 July 2026 <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">India&#8217;s vertical quick-commerce startups across categories like baby care, medicines and fashion, backed by venture capital heavyweights, are beginning to redefine what \u201cquick\u201d means.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For some, the race is no longer about cutting delivery times by a few more minutes. Instead, founders are increasingly talking about better assortment, sharper curation, stronger supply chains and healthier unit economics as the factors that will decide whether the model survives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baby care platform Ozi, backed by Blume Ventures and RTP Global, has settled on a roughly 60-minute delivery promise. Founder Amit Sah told Mint the company would rather optimise for \u201cquality selection\u201d than chase ultra-fast deliveries, arguing that customers today are looking for reliable availability and curated choices rather than insisting on receiving products in 10 minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lightspeed-backed fashion startup Slikk is pursuing a similar path. Founder Akshay Gulati said the company\u2019s focus since inception has been building a wide catalogue rather than aggressively acquiring users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shift comes as the sector enters a more pragmatic phase. Quick fashion startup Blip shut down within a year of launch last June, while rival Klydo has recently pivoted its business model, raising questions about the viability of firms in every category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The crop of vertical quick commerce startups\u2014focused on rapid delivery within a single, specific product category\u2014has largely emerged over the past two years, inspired by the explosive growth of grocery-focused pioneers such as Blinkit, Swiggy Instamart and IPO-bound Zepto, which have accustomed consumers to receiving groceries and everyday essentials within minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other prominent startups include Plazza for quick delivery of medicines, Instafix for mobile repairs within minutes, and Dazzl for at-home salon services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kalaari Capital noted in its 2025 report that quick commerce had already captured about two-thirds of online grocery orders and around 10% of India\u2019s overall e-retail spending in 2024, transforming consumer behaviour and building the infrastructure for specialised vertical players to emerge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cSpeed was never a real moat but became a hygiene factor once every significant player could promise 10-30 minute delivery,\u201d said Devangshu Dutta, founder and chief executive of consultancy Third Eyesight. \u201cAssortment depth, availability, trust, and sustained price-value have been, and will remain, the true differentiation levers. For categories such as medicines and baby products, credibility and compliance outweigh saved minutes, apart from urgent purchases.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cUnit economics can become healthier only where there\u2019s a clear reason for frequent and repeated purchases. Groceries and medicines are repeat, low consideration categories, while fashion is high consideration, driven by fit, styling and browsing. The best quick commerce categories have low or no returns and high order frequency, whereas rapid fashion delivery faces high return rates due to product mismatch against customer expectations (sizing, fit, fabric and colour),\u201d Dutta said.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Different categories, different playbooks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While fashion startups are investing heavily in discovery and inventory refreshes, Ozi believes the opportunity in baby care lies in curation and premiumisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sah said each sub-category within baby care presents a different operational challenge. Consumables require deep availability of long-tail brands, while fashion depends on filtering products for quality rather than listing everything available. Ozi, which delivers wipes, diapers, and baby food, deliberately curates brands instead of maximising assortment, targeting parents willing to pay slightly more for trusted products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe customer behaviour has shifted from discovery first to search first,\u201d Sah said, adding that shoppers today are not necessarily looking for ultra-fast delivery, but nor are they willing to wait several days. \u201cA modern-age customer values quality. They are happy to pay an 8-10% or 12% differential, but they need quicker access to better brands and better assortment.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fashion startups argue that their challenge is different altogether.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gulati said Slikk has built its business around supply rather than customer acquisition, claiming that stronger assortment has helped steadily reduce acquisition costs. The company replaces 30-40% of inventory in every dark store each month and is expanding neighbourhood by neighbourhood instead of spreading rapidly across cities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slikk might also consider introducing private brands for apparel, given their higher margins, Gulati said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bengaluru-based fast-fashion e-commerce startup Knot, which raised $5 million from 12 Flags and Kae Capital in December 2025, is investing heavily in back-end technology. Its app captures user preferences through swipe-based interactions, while its dark stores carry much wider assortments than horizontal quick commerce operators &#8211; offering a vast, multi-category collection of goods &#8211; and customise inventory based on local demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe look at fashion as a data science problem and not really an intuition problem,\u201d co-founder and chief executive officer (CEO) Archit Nanda said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nanda said fashion&#8217;s long-tail nature\u2014which relies on selling small quantities of several unique products rather than depending on a few popular items &#8211; means inventory commonality across dark stores is significantly lower than grocery, requiring specialised supply chains and hyperlocal merchandising.<br>The profitability test<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The changing strategies also reflect growing investor scrutiny of unit economics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slikk\u2019s Gulati said investors continue to back the category but increasingly want proof that businesses can balance growth with profitability rather than relying on heavy customer acquisition spending. He believes execution in neighbourhood-level operations, assortment and brand partnerships will ultimately determine the winner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knot\u2019s Nanda said that fashion combines high average order values with healthy margins, making the category attractive despite its complexity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, analysts believe that not every vertical is equally suited to the model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cLooking ahead, horizontal cross-subsidy will work better, with established, well-capitalised players (Myntra&#8217;s M-Now, Nykaa Now) including quick delivery into an existing catalogue and logistics network rather than building it standalone. For narrow, high-trust verticals (medicines, baby care) where the value is availability and authenticity rather than impulse, and where margins can support the delivery cost, quick commerce can work,\u201d Dutta noted.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kalaari Capital\u2019s 2025 report on vertical quick commerce similarly argued that specialised players will win by solving category-specific pain points, with assortment depth, customer experience, and category expertise emerging as key differentiators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Published in <a href=\"https:\/\/www.livemint.com\/industry\/vertical-quick-commerce-india-startups-baby-care-fashion-medicines-profitability-11783836771409.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MINT<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sowmya Ramasubramanian, Vaeshnavi Kasthuril (MINT) Bengaluru, 13 July 2026 India&#8217;s vertical quick-commerce startups across categories like baby care, medicines and fashion, backed by venture capital heavyweights, are beginning to redefine what \u201cquick\u201d means. For some, the race is no longer about cutting delivery times by a few more minutes. Instead, founders are increasingly talking about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[25,708,212,249,746,215,33,625,668,60,36,37,3,43,44,46,47,302,1],"tags":[1038,1039,600,32,55,250,214,216,59,191,69,933,627,84,86,166,604,678,1036,1037,200,63,718,65,934,819,66,762,820,282,760],"class_list":["post-7030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apparel","category-beauty-personal-care","category-consumer","category-e-commerce","category-fmcg","category-food-grocery","category-footwear","category-health-wellness","category-home-products","category-india","category-lifestyle-fashion","category-marketing","category-press-quotes","category-retail","category-soft-goods","category-strategy","category-supply-chain","category-technology","category-uncategorized","tag-babycare","tag-dazzl","tag-ecommerce","tag-fashion","tag-fast-fashion","tag-fmcg","tag-food","tag-food-grocery","tag-india","tag-indian-market","tag-indian-retail-sector","tag-knot","tag-medicine","tag-merchandise-planning","tag-merchandising","tag-modern-retail","tag-myntra","tag-nykaa","tag-ozi","tag-plazza","tag-pricing","tag-product-development","tag-quick-commerce","tag-retail","tag-slikk","tag-startup","tag-supply-chain","tag-swiggy","tag-swiggy-instamart","tag-venture-funding","tag-zepto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Specialty quick-commerce bets on curation, not just rapid delivery - Third Eyesight<\/title>\n<meta name=\"description\" content=\"Specialty quick-commerce startups are shifting focus from ultra-fast delivery to assortment, curation, premium customers and betting category expertise will decide long-term viability.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Specialty quick-commerce bets on curation, not just rapid delivery - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Specialty quick-commerce startups are shifting focus from ultra-fast delivery to assortment, curation, premium customers and betting category expertise will decide long-term viability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T13:54:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T13:54:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/07\/quick-commerce-mint.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"537\" \/>\n\t<meta property=\"og:image:height\" content=\"255\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Specialty quick-commerce bets on curation, not just rapid delivery\",\"datePublished\":\"2026-07-13T13:54:10+00:00\",\"dateModified\":\"2026-07-13T13:54:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/\"},\"wordCount\":992,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/quick-commerce-mint.jpg\",\"keywords\":[\"babycare\",\"Dazzl\",\"ecommerce\",\"fashion\",\"fast fashion\",\"FMCG\",\"food\",\"Food &amp; Grocery\",\"India\",\"Indian market\",\"Indian retail sector\",\"Knot\",\"medicine\",\"merchandise planning\",\"merchandising\",\"modern retail\",\"Myntra\",\"Nykaa\",\"Ozi\",\"Plazza\",\"pricing\",\"product development\",\"quick commerce\",\"Retail\",\"Slikk\",\"startup\",\"Supply Chain\",\"Swiggy\",\"Swiggy Instamart\",\"venture funding\",\"Zepto\"],\"articleSection\":[\"Apparel\",\"Beauty &amp; Personal Care\",\"Consumer\",\"e-commerce\",\"FMCG\",\"Food &amp; Grocery\",\"Footwear\",\"Health &amp; Wellness\",\"Home Products\",\"India\",\"Lifestyle &amp; Fashion\",\"Marketing\",\"Press Quotes\",\"Retail\",\"Soft Goods\",\"Strategy\",\"Supply Chain\",\"Technology\",\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/\",\"name\":\"Specialty quick-commerce bets on curation, not just rapid delivery - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/quick-commerce-mint.jpg\",\"datePublished\":\"2026-07-13T13:54:10+00:00\",\"dateModified\":\"2026-07-13T13:54:11+00:00\",\"description\":\"Specialty quick-commerce startups are shifting focus from ultra-fast delivery to assortment, curation, premium customers and betting category expertise will decide long-term viability.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/#primaryimage\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/quick-commerce-mint.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/quick-commerce-mint.jpg\",\"width\":537,\"height\":255},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Specialty quick-commerce bets on curation, not just rapid delivery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Specialty quick-commerce bets on curation, not just rapid delivery - Third Eyesight","description":"Specialty quick-commerce startups are shifting focus from ultra-fast delivery to assortment, curation, premium customers and betting category expertise will decide long-term viability.","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/","og_locale":"en_GB","og_type":"article","og_title":"Specialty quick-commerce bets on curation, not just rapid delivery - Third Eyesight","og_description":"Specialty quick-commerce startups are shifting focus from ultra-fast delivery to assortment, curation, premium customers and betting category expertise will decide long-term viability.","og_url":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2026-07-13T13:54:10+00:00","article_modified_time":"2026-07-13T13:54:11+00:00","og_image":[{"width":537,"height":255,"url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/07\/quick-commerce-mint.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"Specialty quick-commerce bets on curation, not just rapid delivery","datePublished":"2026-07-13T13:54:10+00:00","dateModified":"2026-07-13T13:54:11+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/"},"wordCount":992,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/#primaryimage"},"thumbnailUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/07\/quick-commerce-mint.jpg","keywords":["babycare","Dazzl","ecommerce","fashion","fast fashion","FMCG","food","Food &amp; Grocery","India","Indian market","Indian retail sector","Knot","medicine","merchandise planning","merchandising","modern retail","Myntra","Nykaa","Ozi","Plazza","pricing","product development","quick commerce","Retail","Slikk","startup","Supply Chain","Swiggy","Swiggy Instamart","venture funding","Zepto"],"articleSection":["Apparel","Beauty &amp; Personal Care","Consumer","e-commerce","FMCG","Food &amp; Grocery","Footwear","Health &amp; Wellness","Home Products","India","Lifestyle &amp; Fashion","Marketing","Press Quotes","Retail","Soft Goods","Strategy","Supply Chain","Technology","Uncategorized"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/","url":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/","name":"Specialty quick-commerce bets on curation, not just rapid delivery - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/#primaryimage"},"thumbnailUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/07\/quick-commerce-mint.jpg","datePublished":"2026-07-13T13:54:10+00:00","dateModified":"2026-07-13T13:54:11+00:00","description":"Specialty quick-commerce startups are shifting focus from ultra-fast delivery to assortment, curation, premium customers and betting category expertise will decide long-term viability.","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/#primaryimage","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/07\/quick-commerce-mint.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2026\/07\/quick-commerce-mint.jpg","width":537,"height":255},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"Specialty quick-commerce bets on curation, not just rapid delivery"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/7030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=7030"}],"version-history":[{"count":1,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/7030\/revisions"}],"predecessor-version":[{"id":7032,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/7030\/revisions\/7032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media\/7031"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=7030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=7030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=7030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}