{"id":7071,"date":"2026-07-12T20:06:00","date_gmt":"2026-07-12T14:36:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=7037"},"modified":"2026-07-12T20:06:00","modified_gmt":"2026-07-12T14:36:00","slug":"why-foreign-owned-ecom-firms-operating-models-are-under-the-lens","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/","title":{"rendered":"Why foreign-owned ecom firms&#8217; operating models are under the lens"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Nivedita Mookerji, Business Standard <br>12 Jul 2026 <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, fast moving consumer goods distributors posed some existential questions to the government: Have the rules changed for foreign-owned ecommerce firms? With that, the All India Consumer Products Distribution Federation made a plea to the government to examine if foreign-funded ecommerce and quick commerce players can run inventory-led businesses through warehouses and dark stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The question mark is around the operating model of the big daddies of retail \u2014 both from America \u2014 under the current foreign direct investment (FDI) guidelines. One of them is Bentonville-headquartered Walmart, which holds a controlling stake in e-commerce major Flipkart. And the other is Seattle-based Amazon. Both Flipkart and Amazon are upping their quick commerce play, a development that the Indian retail ecosystem players fear would hit them hard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For context, foreign e-commerce companies are allowed to do business through the marketplace model as opposed to the inventory-led format. Marketplace operators such as Amazon and Flipkart (Walmart) are permitted to have sellers on their platforms and those sellers own the goods (inventory) which are sold to customers. Indian companies in the e-commerce business can own the goods and sell them directly to the consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is not the first time that there\u2019s noise around the business practices of foreign majors and their alleged violations of the rulebook in relation to anything from the legality of the operating model to predatory pricing and deep discounting. The protests of the domestic traders against foreign players \u2014 that started decades ago with an agitation against the government\u2019s multi-brand retail policy \u2014 have resulted in a series of amendments in the FDI rules, intervention of the competition watchdog CCI (Competition Commission of India), Supreme Court observations, making of laws and keeping them in abeyance. But, the complaints \u2014 from different quarters of the domestic business \u2014 have remained.\u00a0 \u00a0 \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Devangshu Dutta, founder and CEO of consulting firm Third Eyesight, argued that since 1996-97, when foreign investment in retail was first banned, governments of different political hues have been walking the regulatory tightrope with respect to foreign investment in retail, whether offline or online. \u201cThe government\u2019s caution on retail policy was aimed at protecting domestic interests, though it is arguable whether it was for the small retailer, or the larger corporates who had identified this as a growth sector at the time,\u2019\u2019 Dutta said.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Published in <a href=\"https:\/\/www.business-standard.com\/industry\/news\/retail-rulebook-maze-why-foreign-owned-ecom-firms-models-face-questions-126071200690_1.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Business Standard<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nivedita Mookerji, Business Standard 12 Jul 2026 Recently, fast moving consumer goods distributors posed some existential questions to the government: Have the rules changed for foreign-owned ecommerce firms? With that, the All India Consumer Products Distribution Federation made a plea to the government to examine if foreign-funded ecommerce and quick commerce players can run inventory-led [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[25,708,212,249,746,215,33,625,668,60,36,3,43,44,46,47,302],"tags":[498,353,600,144,32,146,602,214,216,276,59,190,191,69,166,392,70,718,65,124,642],"class_list":["post-7071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apparel","category-beauty-personal-care","category-consumer","category-e-commerce","category-fmcg","category-food-grocery","category-footwear","category-health-wellness","category-home-products","category-india","category-lifestyle-fashion","category-press-quotes","category-retail","category-soft-goods","category-strategy","category-supply-chain","category-technology","tag-amazon","tag-business-strategy","tag-ecommerce","tag-entry-strategy","tag-fashion","tag-fdi","tag-flipkart","tag-food","tag-food-grocery","tag-foreign-investment","tag-india","tag-india-entry-strategy","tag-indian-market","tag-indian-retail-sector","tag-modern-retail","tag-operations","tag-organised-retail","tag-quick-commerce","tag-retail","tag-strategy","tag-walmart"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why foreign-owned ecom firms&#039; operating models are under the lens - Third Eyesight<\/title>\n<meta name=\"description\" content=\"Foreign e-commerce companies are allowed to do business through the marketplace model as opposed to the inventory-led format. Industry watchers point out that there\u2019s no comprehensive policy framework for the e-commerce sector in India\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why foreign-owned ecom firms&#039; operating models are under the lens - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Foreign e-commerce companies are allowed to do business through the marketplace model as opposed to the inventory-led format. Industry watchers point out that there\u2019s no comprehensive policy framework for the e-commerce sector in India\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-12T14:36:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Why foreign-owned ecom firms&#8217; operating models are under the lens\",\"datePublished\":\"2026-07-12T14:36:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/\"},\"wordCount\":400,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"amazon\",\"business strategy\",\"ecommerce\",\"entry strategy\",\"fashion\",\"FDI\",\"Flipkart\",\"food\",\"Food &amp; Grocery\",\"foreign investment\",\"India\",\"India Entry Strategy\",\"Indian market\",\"Indian retail sector\",\"modern retail\",\"operations\",\"organised retail\",\"quick commerce\",\"Retail\",\"Strategy\",\"Walmart\"],\"articleSection\":[\"Apparel\",\"Beauty &amp; Personal Care\",\"Consumer\",\"e-commerce\",\"FMCG\",\"Food &amp; Grocery\",\"Footwear\",\"Health &amp; Wellness\",\"Home Products\",\"India\",\"Lifestyle &amp; Fashion\",\"Press Quotes\",\"Retail\",\"Soft Goods\",\"Strategy\",\"Supply Chain\",\"Technology\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/\",\"name\":\"Why foreign-owned ecom firms' operating models are under the lens - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2026-07-12T14:36:00+00:00\",\"description\":\"Foreign e-commerce companies are allowed to do business through the marketplace model as opposed to the inventory-led format. Industry watchers point out that there\u2019s no comprehensive policy framework for the e-commerce sector in India\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why foreign-owned ecom firms&#8217; operating models are under the lens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why foreign-owned ecom firms' operating models are under the lens - Third Eyesight","description":"Foreign e-commerce companies are allowed to do business through the marketplace model as opposed to the inventory-led format. Industry watchers point out that there\u2019s no comprehensive policy framework for the e-commerce sector in India","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/","og_locale":"en_GB","og_type":"article","og_title":"Why foreign-owned ecom firms' operating models are under the lens - Third Eyesight","og_description":"Foreign e-commerce companies are allowed to do business through the marketplace model as opposed to the inventory-led format. Industry watchers point out that there\u2019s no comprehensive policy framework for the e-commerce sector in India","og_url":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2026-07-12T14:36:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"Why foreign-owned ecom firms&#8217; operating models are under the lens","datePublished":"2026-07-12T14:36:00+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/"},"wordCount":400,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/#primaryimage"},"thumbnailUrl":"","keywords":["amazon","business strategy","ecommerce","entry strategy","fashion","FDI","Flipkart","food","Food &amp; Grocery","foreign investment","India","India Entry Strategy","Indian market","Indian retail sector","modern retail","operations","organised retail","quick commerce","Retail","Strategy","Walmart"],"articleSection":["Apparel","Beauty &amp; Personal Care","Consumer","e-commerce","FMCG","Food &amp; Grocery","Footwear","Health &amp; Wellness","Home Products","India","Lifestyle &amp; Fashion","Press Quotes","Retail","Soft Goods","Strategy","Supply Chain","Technology"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/","url":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/","name":"Why foreign-owned ecom firms' operating models are under the lens - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/#primaryimage"},"thumbnailUrl":"","datePublished":"2026-07-12T14:36:00+00:00","description":"Foreign e-commerce companies are allowed to do business through the marketplace model as opposed to the inventory-led format. Industry watchers point out that there\u2019s no comprehensive policy framework for the e-commerce sector in India","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/why-foreign-owned-ecom-firms-operating-models-are-under-the-lens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"Why foreign-owned ecom firms&#8217; operating models are under the lens"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/7071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=7071"}],"version-history":[{"count":0,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/7071\/revisions"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=7071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=7071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=7071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}