The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy: The enormous brand awareness that can be attributed to the very high visibility of Baba Ramdev, across a variety of media and issues, Wide and deep market penetration through a large network of outlets and distributors across the country, and Pricing itself below the benchmark competitor in each product area in which it is competing. Over time, the group has also invested in improving its manufacturing and packaging infrastructure to bring itself on par with well-established competitors.…
Rashmi Pratap, The Hindu Businessline Mumbai, 13 November 2015 Chetan Sharma, the owner of Raj Rasoi food court in Agra, cannot stop gushing about the one-stop-shop from which he sources nearly everything needed for his restaurant — from the furniture and groceries to decorative pieces and cutlery. Shopping on alternate days, he saves up to ?3 lakh a month at the over 60,000-sqft Best Price, owned by the world’s largest retailer, Walmart. In Andhra Pradesh, every Sunday evening, Sambasivarao visits the Best Price outlet located about 45 km from Vijayawada. It is here that he buys the home appliances, furniture…
Rasul Bailay & Shambhavi Anand, The Economic Times New Delhi, 11 November 2015 In a major leg-up for global brands such as Apple and Rolex, India has relaxed a mandatory local procurement condition for high-tech companies and allowed mass brands including IKEA to comply with such sourcing norms from the day their first store opens rather than from when the first tranche of investment is made. The government on Tuesday also allowed foreign single-brand entities to sell products through online channels provided they have permission to sell through brick-and-mortar stores. The relaxation in foreign direct investment norms is set to…
Sagar Malviya, The Economic Times Mumbai, 9 November 2015 Flipkart Internet, which runs the consumer-facing portal of India's largest ecommerce business, posted a nearly four-time increase in revenue and a 12-fold jump in net worth in fiscal 2015, indicating the unabated growth at the firm and the country's online retail sector. The company posted revenue of Rs 659 crore in the year ended March 31, compared with Rs 179 crore the previous year, according to a recent filing with the Registrar of Companies. It didn't disclose the bottom line for fiscal 2014. Flipkart Internet is a part of a complex…
Rashmi Aich, Kavya Balaji, Tania Kishore Jaleel, Vivina Vishwanathan & Lisa Pallavi Barbora, MINT New Delhi, 9 November 2015 We are in the midst of the festival season and there has been a barrage of offers across various sectors. Numerous advertisements from both online and offline retailers could be seen as early as September. This time, the e-tailers have tried to one up the brick-and-mortar peers by offering app-only deals. While much of the festival season is left, it has been strong going so far. A recent Nomura Global Markets Research report—Holiday shopping season starts with a bang—said that quarterly…
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
