Devina Joshi, Business Standard Mumbai, 11 May 2015 It is always fascinating to witness international brands make use of local insights to woo the quintessentially Indian consumer, and the battle becomes tougher when there is strong home-bred competition. The latest brand to walk down that road is US-based e-commerce major Amazon, whose Indian arm recently released a series of advertisements crafted by Leo Burnett Group's Orchard Advertising under the 'Aur Dikhao' ('show me more') premise. The attempt is to capitalise on the typical Indian shopper mentality of going through the gamut of choices available before making a purchase. The television…
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Mayu Saini, Women's Wear Daily (WWD) New Delhi, 11 May 2015 The future of fashion shopping in India appears all about about m-commerce. Top fashion retailer Myntra - which was acquired by India's biggest e-tailer Flipkart in May 2014 - on Monday said it will go mobile only beginning Friday. "Myntra is taking the first step toward the future of fashion shopping," the company said in an e-mail to its customers. This means that the desktop site will give way to mobile and tablets. Industry analysts are divided about the impact, saying it will be a balance of a loss…
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Mihir Dalal, MINT Bengaluru, 9 May 2015 Online marketplace Amazon India has launched a service that will allow its third-party merchants to sell ethnic apparel, shoes, yoga books and other products to customers in the US and UK, as it looks to differentiate itself from rivals by tapping its large international presence. Some 200 sellers have already started using the service called Amazon Global Selling and the company is fast expanding this service to more sellers, said Amit Deshpande, director of Amazon Seller Services Pvt. Ltd. Because India doesn’t allow foreign direct investment in online retail, Amazon works as a…
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Purvita Chatterjee, The Hindu Businessline Mumbai, 4 May 2015 With FDI in retail stuck in regulatory hurdles and e-commerce players snapping at their heels, brick and mortar retailers are looking for consolidation to get better margins and profits. At a time when consumer demand has not exactly been upbeat, the two back-to-back deals among the biggest offline retailers over the last two days signals that more mergers and acquisitions could be in the offing. While the merger of Pantaloon and Madura Garments was about restructuring the retail business of Aditya Birla Group to help Pantaloon reduce debt and get profitable,…
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