Written by Venkata Susmita Biswas Active sleep solution companies such as Wakefit, Wink & Nod, SleepyCat, Sunday and Flo have adopted a direct-to-consumer model The mattress market seems to have been woken up from a long slumber, with a few Indian start-ups attempting to disrupt the business model by bringing the concept of ‘mattress in a box’ to India and selling them online. The unique selling proposition though is the availability of a branded product at a lower price. Active sleep solution companies such as Wakefit, Wink & Nod, SleepyCat, Sunday and Flo have adopted a direct-to-consumer model, thus cutting…
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Here's taking a look at how COVID-19 has affected the apparel industry in India and how several companies are coping with the growing crisis… Written By Dheeraj Tagra It’s been over two months since the first death case was reported (January 11 in China) due to Coronavirus (COVID-19), which is now declared a global pandemic by the World Health Organization (WHO). Various reports are showing its negative impact on global apparel trade too. All stakeholders of the Indian textile and apparel industry are actively concerned about various aspects of this challenge. Apparel Resources interacted with several companies from across India,…
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Written By Devika Singh According to Technopak, the total Indian ethnic wear market is valued at Rs 70,000 crore. While a large share of this market remains unorganised, existing organised players such as FabIndia and Manyavar have tasted success. Swedish retailer H&M recently announced its plans to introduce a saree collection in collaboration with designer Sabyasachi Mukherjee in April. Japanese brand Uniqlo, meanwhile, introduced a special kurta collection, when it launched its first store in India last September. These are just some of the examples of international fashion retailers showing interest in the ethnic wear market in India. Besides these,…
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Written By RASHMI PRATAP From being used by the armies of the Mauryan Empire (between 322 and 185 BCE) to being the super food of the valiant Indian soldiers during the Kargil war of 1999, use of sattu is as old as the cultivation of barley itself, which goes back to 5000 BCE. It has been the traditional staple for military men, travelers and monks, who always spent months away from homes and monasteries. Made by grinding roasted barley (jau) or Bengal gram (chana) and even mixing both, sattu has been used in the kitchens of Bihar, Uttar Pradesh, West…
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Consider Nestle, which in December expanded its offerings under Maggi and introduced ready-to-cook poha and upma variants, whereas Marico had earlier last year introduced two different ranges – Saffola Fittify Written By Devika Singh Nestle's Maggi Masala Onion Poha Express (65g) is priced at Rs20, while Marico, Gits and MTR's small poha pouches of 60g are also available at Rs20, each. FMCG companies in India are increasingly eyeing the ready-to-cook (RTC) segment, but what is noteworthy is their newfound interest in traditional breakfast items such as poha and upma. Consider Nestle, which in December expanded its offerings under Maggi and…
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