Written By Deepti Chaudhary (Photo: Pradeep Gaur/Mint) BENGALURU : Bengaluru: Walmart’s Flipkart unit is set to introduce a free video streaming service to draw new users from small towns and cities in India and take on rival Amazon’s Prime Video service. Flipkart is eyeing the next 200 million consumers who are coming online. The company believes that most consumers are introduced to the internet through online videos. Hence, video content and entertainment could play a big role in getting consumers to come and buy online. “We believe that great content, if made available to a wider base of consumers, especially…
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Written By Writankar Mukherjee, ET Bureau KOLKATA: The Tata Group has infused more than Rs 1,150 crore equity into the group’s consumer businesses across retail, ecommerce and white goods in the first quarter of this fiscal year, as per latest regulatory disclosures. These funding has been made in four entities: Tata UniStore (which owns Tata Cliq), Infiniti Retail (which runs the Croma chain of electronic stores), Voltbek Home Appliances (which is into durables) and Trent (lifestyle chain Westside and Star hypermarket). Source: economictimes
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The investment has been made by Piramal in his personal capacity even as Snapdeal has strategically shifted from discount-driven strategy to focusing on value-conscious buyers living in areas beyond metros and tier-I cities. Written By Sandeep Soni In the last two years, Snapdeal has added over 60,00 new seller partners, who have added over 50 million new listings. E-commerce marketplace Snapdeal, which is now making a healthy comeback after 2017 slowdown and an acquisition fallout with Flipkart, has raised undisclosed investment from Piramal Group’s executive director Anand Piramal. The investment has been made by Piramal in his personal capacity even…
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Go with a battle plan, scan the racks to get the best deal. Make a killing. Here are tips on how. Written By Madhushree Ghosh Don’t get so excited by the discount that you lost sight of the price.(iStock) How the sale calendar has changed (and why) The retail business was traditionally linked to the social calendar, so big discounts were offered around religious and cultural occasions (Diwali in India, Christmas in the West). The idea was to tap into the celebratory mood and encourage more buying in seasons of giving, when people were shopping anyway. As the retail industry…
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Ratan Tata-backed Snapdeal having lost steam after its merger with Flipkart was called off while Amazon too had displaced it as among the leading e-commerce company apart from Flipkart is now steadily regaining its lost ground but in a new avatar. Written By Sandeep Soni Around August 2017, Snapdeal had called off Flipkart’s offer of buying it out for $850 million, down from $6.5-billion valuation it had in early 2016. Snapdeal’s sales had plunged, products count has also gone south even as Amazon had displaced it to become the new formidable competitor to Flipkart’s stronghold in the Indian e-commerce sector.…
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