Mumbai, 24 April 2024 Sharleen Dsouza, Business Standard With the Supreme Court cracking down on Patanjali over misleading advertisements, the advertisement industry is concerned. While industry players acknowledge that some degree of exaggeration in claims is common, the Supreme Court’s firm action signals an impending shift. On Tuesday the SC said that its interest was not limited to Patanjali but all those Fast-Moving Consumer Goods (FMCGs) and drug companies that mislead consumers through their advertisements. And Patanjali is not the first one to have crossed the line of puffery. There have been many cases in the past, like Horlicks Ltd…

CONTINUE READING

Sagar Malviya, Economic Times Mumbai, 15 April 2024 Spanish fashion company Inditex said it will launch youth clothing brand Bershka and Zara Home in India this year. "Bershka will open its first store in Mumbai Palladium, and Zara Home will open in Bangalore," it said in its latest annual report. Inditex had launched fast fashion brand Zara in 2010 and premium clothing brand Massimo Dutti eight years ago. Its new offering, Bershka, will pitch it directly against Reliance Retail's Yousta, which too targets the younger consumer segment. Being the world's second most-populous country, India is an attractive market for apparel…

CONTINUE READING

Mumbai, 29 March 2024 Sharleen Dsouza, Business Standard With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up his boots after handing over the captaincy of Chennai Super Kings (CSK) to Ruturaj Gaikwad. However, brand experts believe this is not the end of the road for Dhoni as a celebrity, and he still has some mileage left even if he completely retires. Dhoni is expected to continue being associated with CSK even after retirement, according to a media report. In an Instagram post, CSK said that Dhoni has handed…

CONTINUE READING

Christina Moniz, Financial Express March 18, 2024 It is not difficult to understand why e-commerce firm Flipkart wants a bite of the Q-commerce pie. India’s quick commerce market has been growing year-on-year at 77% to reach $2.8 billion in GMV (gross merchandise value) in 2023, according to a Redseer report. In comparison, e-commerce has been growing at 14-15% year-on-year. No one would dispute that with instant deliveries of products and groceries in 10-20 minutes, quick commerce firms like the Zomato-owned Blinkit, Zepto and Swiggy Instamart have changed the face of e-commerce and retail over the past few years. While quick…

CONTINUE READING

Sagar Malviya & Faizan Haidar, Economic Times New Delhi, 28 February 2024 Reliance is in exploratory talks with British fashion retailer Primark to bring the label to India, a move that will pit it against Tata's Zudio, Landmark Group-owned Max and Shoppers Stop's new value format InTune. The 55-year-old brand, popular for its moderately priced clothing and shoes, has been evaluating the Indian market for the past few years and may partner Reliance through the joint venture or licensing route, said two people aware of the development. Most of their stores will be on the high street due to its…

CONTINUE READING