Christina Moniz Mumbai, October 28, 2022 Earlier this week, global soft drinks major Coca-Cola Company announced that its Iemon and lime flavoured carbonated drink, Sprite, had become a billion-dollar brand in the Indian market. While Chairman and CEO James Quincey attributed much of Sprite's India success to "locally adapted, occasion-based global marketing campaigns and screen time," industry experts outline a few other factors such as consumer preferences that have also worked in the brand's favour. Lemon and lime drinks are not new to the Indian consumer's palate, which provides a large baseline demand for brands such as Sprite, remarks Devangshu…
Spearheaded by Isha Ambani, the venture seems to be an attempt to consolidate the brand’s consumer retail offering. Reliance Retail has launched a premium fashion and lifestyle brand, called ‘Azorte’. It is a consolidation of brands from Reliance’s stables, and has both an offline store at Bengaluru as well as an online presence on azorte.ajio.com. The store stocks products such as clothing, personal care products, home decor, jewellery, and footwear. Most of the brands stocked at Azorte are Reliance's in-house brands. Brands part of Azorte's collection Reliance Retail also caters to consumers online through its website, ajio.com. With JioMart, it…
SHARLEEN D’SOUZA, Business StandardMumbai, 10 October 2022 In early 1994, Titan started selling watches with precious stones in them and called this new line, Tanishq. It went on to become a separate division of Titan Company and grew into the country’s largest branded jewellery outfit, helping raise Titan’s sales to ~28,799 crore last financial year. Thirteen years later, in 2007, Titan Eye+ set out to shake up the eyewear market. Though it also sells sunglasses of other brands, it is the prescription segment that Titan redefined and now, according to its website, has 550 Eye+ exclusive stores in 229 cities.…
The Indian smart wearables market is expected to register a CAGR of 23.91% over the 2022-27 period. There is no stopping Fastrack —the Titan Company brand wants to be the one-stop shop for all the cool Gen Z accessories. Last month, the brand launched Reflex Play+, its first ever Bluetooth-calling smartwatch, priced at an affordable Rs 6,995. Earlier this year, Fastrack extended the Reflex portfolio to Reflex Vox, a smartwatch, at just under Rs 7,000. Last year, Fastrack added activity trackers and wireless earbuds to its portfolio. Says Ajay Maurya, marketing head, Fastrack, “Anything new which happens in the space…
Sagar Malviya, The Economic Times September 13, 2022 Uniqlo, Asia's biggest clothing brand, has turned profitable in India in less than three years after it opened its first store in the country despite operating in a period marked by Covid-led lockdowns and restrictions. The Japanese brand posted a net profit of ₹21.4 crore for 2021-22 compared to a loss of ₹36.1 crore in the previous year, according to business intelligence firm AltInfo. Its sales rose 63% year on year to ₹391.7 crore for the year to March 2022, a slower pace compared to FY21 when it clocked 86% sales growth…
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
