Writankar Mukherjee & Sagar Malviya, Economic Times Kolkata / Mumbai, March 28, 2022 The war for instant grocery delivery is going to intensify with Reliance Retail entering the segment with its JioMart platform. The company will start the trial in next 2-4 days in Navi Mumbai for 'JioMart Express' which will sell and deliver around 2,000 stock keeping units (SKUs) in a few hours, two senior industry executives aware of the plans said. Reliance has plans to take instant grocery sales to over 200 cities and towns where JioMart is currently operational by end of next quarter and double the…

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Written By Aditya Kalra & Abhirup Roy MUMBAI, March 6 (Reuters) - At a large Future Retail (FRTL.NS) supermarket in Mumbai last week, workers were unloading hundreds of bright blue grocery crates belonging to India's biggest retailer Reliance. Prospective customers were turned back by security, disappointed at the closed state of the store that still carries the signage of Future's biggest brand, Big Bazaar, but which will likely soon be rebranded as a Reliance outlet. Across India, similar scenes are being played out as Reliance Industries (RELI.NS), India's biggest conglomerate run by Mukesh Ambani, the country's richest man, presses ahead…

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Written By Christina Moniz D2C brands take the offline route to widen reach Direct-to-consumer (D2C) brands are fluffing up the Indian mattress category with promises of lower prices, mattress-in-a-box convenience, 10-year warranty and 100-day trials. In a market that is predominantly unorganised, startups such as Wakefit, The Sleep Company, SleepyCat and Flo are aspiring to establish themselves as better alternatives to legacy brands such as Kurlon and Sleepwell, with most of them looking at the offline retail route too, to boost sales. According to a Research and Markets report, while India’s overall mattress market has grown at a CAGR of…

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Written By Ratna Bhushan , ET Bureau Online spring festive discounts are making a comeback after two pandemic-hit seasons across apparel, fashion, household decor and appliances, and executives said discounts are higher as companies liquidate stocks and push sales amid reviving consumption sentiment. The first festive season of the year starts next week with Navratri and spring festivals Ugadi, Gudi Padwa and Bihu falling in April. Source: economictimes

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Written By Devika Singh The entry of Jubilant FoodWorks will intensify competition in the fried chicken segment, where KFC so far has maintained its stronghold. Popeyes, founded in 1972 in New Orleans, Louisiana, has over 3,400 restaurants in over 25 countries around the world. Popeyes (Wikimedia Commons) Jubilant FoodWorks, the franchisee for Domino’s Pizza, will launch the iconic US-based fried chicken brand Popeyes, known for spicy New Orleans-style fried chicken and chicken sandwiches, in India on January 19 with the unveiling of the first outlet in Bengaluru. “Popeyes was founded in 1972 and has been one of America’s most popular…

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