Written By RASHMI PRATAP A handwritten note on a piece of recycled paper plus a hand-made trinket or pen is what one receives along with every order from Gwalior-based iTokri, an online store of handcrafted fabrics, jewellery, paintings and other artworks. Just like its little free gift, all the products in iTokri’s catalogue are unique and especially crafted for the brand, which has been doubling its revenues every year since launch in 2012. The small town retailer has achieved all this without following the typical e-commerce template of being a marketplace. iTokri online is India’s only crafts and artwork retailer…
Written By Priyanka Nair Brand Equity decodes kirana stores’ unique brand of service on the retail frontl .. A recent report in The Economic Times stated that leading consumer goods companies said over 600,000 kirana outlets may have closed during the lockdown. When the first lockdown began, Kochi resident Lata Chellappan’s first call was not to family members in other cities but to Family Stores, her neighbourhood grocer. The 54-year-old housewife made the "panic-call" to stock her home with essentials from salt to soap. Bags full of supplies were delivered to her doorstep within two hours. By week two of…
Written By Devika Singh With restaurants shut and online food ordering not inspiring confidence yet, consumers are turning to comfort foods such as cakes, biscuits and ice-creams. For instance, Metro Cash & Carry witnessed more than 50% growth in the biscuits and snacks category, when the country entered its third phase of lockdown in May, as compared to the pre-Covid period. It also recorded an incremental demand for ice-creams and premium chocolates during the period. Amul, too, has seen an increase in demand for its chocolates, biscuits and Indian sweets. Experts say the fact that these products are affordable has…
Written By Samreen Ahmad & Peerzada Abrar Digital payments platforms are witnessing a spike in e-commerce transactions At a time when the corporate world is seeing layoffs and salary cuts due to the Covid-19 outbreak and the nationwide lockdown, several ecommerce firms are on a hiring spree for their warehouses and delivery positions to fulfil the rising online demand for products. Amazon India on Friday said that it has created close to 50,000 seasonal jobs in order to be able to effectively serve its customers and meet the surge in demand as customers are banking on its platform for their…
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
